Senior Director of Brand Marketing - Anytime Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Senior Director of Brand Marketing to join its Anytime Fitness Corporate Team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Senior Director of Brand Marketing for Anytime Fitness - U.S. Region will be expected to partner with the VP, Global Brand Marketing to drive growth for the Anytime Fitness U.S. Region in a highly competitive, growing industry by developing and overseeing the brand strategy and programs that effectively drive results from awareness through to conversion and loyalty, measure the impact of those programs and apply those learnings for future efforts. This role will play a supporting role in driving the end-to-end consumer experience for the brand.? This person is the marketing representative on the AF US Leadership Team and works directly with domestic leaders on regular business rhythms.

This role oversees the Brand Sr Marketing Manager & the Local Marketing Specialist, acts as the brand lead with the Marketing shared services organization, and reports to the VP, Global Brand Marketing - Anytime Fitness.

Purpose/Impact: (Duties & Essential Functions)

Build full funnel growth for the brand, ensuring all communications resonate with current/potential clients/members

Articulate the brand's strategic positioning, ensure consistent communication of brand image and position across all touch points with the consumer

Develop annual marketing strategies and comprehensive plans designed to drive key business goals and initiatives

Translate brand strategies into brand plans, positioning and go-to-market strategies

Influence and lead internal and external marketing support teams in development and implementation of all aspects of annual marketing plans and activities, including, but not limited to:

Consumer insights/research

Content strategy development
Consumer PR
Corporate responsibility programs or Sponsorships
Events
Creative development
Connection planning and buying
Agency management
Strategic frameworks, briefs, timelines, internal processes
Campaign (acquisition, engagement) development and promotional strategies
Competitive landscape assessment
Marketing performance (measure all campaigns against goals - ROI, KPIs)
Collaborate and coordinate at the strategic and tactical levels with other functions of the organization, and at all levels
Manage and reconcile annual marketing budget (general ad fund)
Partner with the Purpose Brands Local Marketing Sr. Director to deliver franchisee-facing marketing support initiatives and projects - tools, materials, vendors, training (NFT, Vitals, Conference, etc.), and more
Manage and coach team members/employees
Identify business needs and marketing solutions - current and future
Provide outside-in view of emerging communication trends, championing for consideration and/or testing.
Strengths and Background

10+ years of experience in brand marketing with at least 2 years in a senior leadership role.
5+ years of experience managing agency partnerships and working cross-functionally with internal stakeholders.
Proven experience in leading cross-functional teams within a matrixed organization
Bachelor's degree in Marketing, Communications, Business or a related field.
Strong executive presence with the ability to influence and collaborate with senior leadership.
Excellent writing, storytelling and brand messaging skills, with the ability to translate insights into business strategy and consumer ideas
Ability to manage multiple projects simultaneously, work under tight deadlines, and drive measurable impact.
Preferred Background

Experience in franchise businesses.
Background in integrated communications
Industry experience in fitness, health, or wellness sectors.
Salary Range: $175k - $185k

What's in it for you?

We offer a competitive salary along with exceptional benefits such as:

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

Fridays off between Memorial Day and Labor Day

401(K) Savings Plan Matching at 4%

10 Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In-house workout facilities

Professional Development Opportunities

Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

Remote optional: Fridays

On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.