Sr. Marketing Manager - Anytime Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Sr. Marketing Manager to join its Anytime Fitness team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.The Sr Marketing Manager leads two core capabilities for the Anytime Fitness brand team: supporting the activation and scaling of our strategic partnerships and developing the local marketing capability for the U.S. business while extending best practices and resources to the global system.Reporting to the VP, Global Marketing, this role owns partnership activation from strategy through execution in the U.S., and builds the playbooks, tools, and field support that enable clubs and franchisees to market effectively in their local markets — equipping international master franchisees with the same resources and best practices. The role ensures programs are aligned to broader business priorities and delivered with speed, clarity, and measurable impact. It is both strategic and hands-on, requiring a marketer who can shape direction and actively drive work forward across a matrixed organization.This role partners closely with operations, analytics, shared services, and cross-functional marketing teams to develop scalable programs that support both the U.S. business and international master franchisees.Purpose/Impact: (Duties & Essential Functions)Primary ResponsibilitiesPartnership Support & ActivationSupport the activation and scaling of strategic partnerships that strengthen the Anytime Fitness value propositionTranslate partnership strategy into actionable U.S. launch plans, sequencing, and activation roadmapsEnsure partnerships are consistently integrated into the consumer and member experience across touchpointsLocal Marketing CapabilityLead the brand team's local marketing capability for the Anytime Fitness system, including:o Playbooks and enablement resources that equip clubs and franchisees to execute locallyo Field marketing support that helps clubs translate brand initiatives into local activationo Local marketing fund oversight and self-serve tools that scale local executionPartner with operations and franchise support to ensure local marketing programs are practical, adoptable, and measurableIdentify opportunities to strengthen local marketing performance and share what's working across the systemProgram Development & ScalingDevelop scalable frameworks, playbooks, and launch guidance for partnership activations and local marketing programsBuild resources in-market with U.S. clubs and adapt them so international master franchisees can apply the same best practices locallySupport implementation of core brand programs across the Anytime Fitness systemDriving ExecutionActively drive work forward, not just define directionOperate with speed, clarity, and accountabilityManage timelines, stakeholders, and execution against prioritiesCross-Functional LeadershipPartner closely with Marketing Center of Excellence teams, including:o Growth Marketingo Consumer Insightso Creative & Content (Brand Lab)Collaborate with operations and franchise support teams to ensure initiatives are executable and operationally alignedBuild strong relationships across internal teams and external partnersPerformance & OptimizationEvaluate the effectiveness of partnership activations and local marketing programsIdentify opportunities to improve engagement, adoption, and business impact at both the brand and club levelApply learnings and insights to future rollouts and local marketing activations globallyBackgroundRequired5–8+ years of experience in brand marketing, with exposure to local, field, or franchisee-facing marketingProven ability to lead brand initiatives from strategy through rollout and scalingStrong understanding of consumer marketing and go-to-market activationAbility to operate at both strategic and hands-on levelsExperience working cross-functionally in a matrixed organizationStrong communication, organizational, and project management skillsPreferredExperience in franchise, multi-location, or distributed business modelsBackground in fitness, wellness, or consumer servicesExperience building local marketing playbooks, co-op programs, or field marketing capabilitiesExperience supporting or activating partnership programs at scaleStrengthsStrategic and hands-on — can develop ideas and drive executionGrowth-oriented thinker — understands how brand initiatives and local execution drive business impactOperator mindset — pushes work forward and solves problemsStrong collaborator across functions and stakeholdersBias toward action, testing, and learningSalary Range: $110k-120kWhat’s in it for you?We offer a competitive salary along with exceptional benefits such as:Medical, Dental and Vision CoverageHybrid Work EnvironmentLife and Disability InsuranceUnlimited Time off + Paid HolidaysFridays off between Memorial Day and Labor Day401(K) Savings Plan Matching at 4%10 Coaching and Therapy sessionsMental Health BenefitsBrand Discounts & ReimbursementsIn-house workout facilitiesProfessional Development OpportunitiesTeam Building, Employee Engagement Activities & so much moreWORK SCHEDULEPurpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:Remote optional: FridaysOn-site days: Mondays, Tuesdays, Wednesdays and ThursdaysDIVERSITY, EQUITY, AND INCLUSION STATEMENTPurpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.EEO STATEMENTPurpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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