Head of Web Design and Development

Requirements

We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes

8+ years of experience in web development, digital experience, or technical delivery roles within an Agency environment

4+ years leading engineering or digital experience teams

Strong technical background in development and systems architecture (not purely sales or client-facing leadership)

Hands-on experience with CMS platforms such as WordPress, Shopify, Salesforce, Magento, or similar

Deep understanding of website performance, CRO, and experimentation frameworks

Experience managing distributed or nearshore development teams

Strong knowledge of HTML, CSS, JavaScript, and modern web development practices

Familiarity with SEO and paid media integrations within web builds

Experience creating scalable systems, processes, and QA standards across teams

Demonstrated ability to think in systems and connect technical delivery to business outcomes

Comfort serving as a senior escalation point on complex technical accounts

Strong operational leadership skills, including resource planning and delivery oversight

Excellent communication skills with the ability to translate technical complexity into clear business impact

Bachelor’s degree in Computer Science, Engineering, or related field (or equivalent practical experience)

What the job involves

Wpromote is targeting a forward-thinking Head of Digital Experience to lead and scale our website, CRO, and technical account management capabilities

This role sits at the intersection of engineering, performance, and customer experience, overseeing the team responsible for designing, building, optimizing, and maintaining high-performing digital experiences for our clients

Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners

This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth

Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management

Overseeing nearshore development contractors to ensure quality, scalability, and efficiency

Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients

Establishing clear delivery standards and quality benchmarks across engagements

Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan

Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)

Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery

Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution

Building scalable workflows, QA processes, and documentation standards across internal and external teams

Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies

Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria

Acting as the senior technical escalation point for complex client engagements

Ensuring delivery excellence across timelines, budgets, and performance expectations

Formalizing post-launch performance reviews that connect experience decisions to business outcomes

Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies

Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery

Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team

Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

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