Head of Web Design and Development

The Role

Wpromote is targeting a forward-thinking Head of Digital Experience to lead and scale our website, CRO, and technical account management capabilities. This role sits at the intersection of engineering, performance, and customer experience, overseeing the team responsible for designing, building, optimizing, and maintaining high-performing digital experiences for our clients.

Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners. We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes. This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth.

We offer:

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $170,000 – $200,000, based on a range of factors including skill set, experience, education, benchmarks, scope of responsibility, and geographic location. The total compensation package will include benefits above and an annual performance bonus.

This position may be performed remotely in most states within the US, with some exclusions

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York where you can join learning and development opportunities, fun events, and collaborate in person

This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management

Overseeing nearshore development contractors to ensure quality, scalability, and efficiency

Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients

Establishing clear delivery standards and quality benchmarks across engagements

Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan

Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)

Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery

Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution

Building scalable workflows, QA processes, and documentation standards across internal and external teams

Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies

Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria

Acting as the senior technical escalation point for complex client engagements

Ensuring delivery excellence across timelines, budgets, and performance expectations

Formalizing post-launch performance reviews that connect experience decisions to business outcomes

Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies

Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery

Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team

Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

You Must Have

8+ years of experience in web development, digital experience, or technical delivery roles within an Agency environment

4+ years leading engineering or digital experience teams

Strong technical background in development and systems architecture (not purely sales or client-facing leadership)

Hands-on experience with CMS platforms such as WordPress, Shopify, Salesforce, Magento, or similar

Deep understanding of website performance, CRO, and experimentation frameworks

Experience managing distributed or nearshore development teams

Strong knowledge of HTML, CSS, JavaScript, and modern web development practices

Familiarity with SEO and paid media integrations within web builds

Experience creating scalable systems, processes, and QA standards across teams

Demonstrated ability to think in systems and connect technical delivery to business outcomes

Comfort serving as a senior escalation point on complex technical accounts

Strong operational leadership skills, including resource planning and delivery oversight

Excellent communication skills with the ability to translate technical complexity into clear business impact

Bachelor’s degree in Computer Science, Engineering, or related field (or equivalent practical experience)

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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