Marketing Manager

Location: Columbus, Ohio (Remote-friendly, but requires strong local market focus)

Reports To: Director

Role Overview
We are seeking a highly independent, hands‑on Marketing Manager to own the full marketing operation. This role uniquely balances heavy, day‑to‑day execution with high‑level strategic contribution. The ideal candidate is an "ultimate doer" and early AI adopter who drives inbound leads, while simultaneously analyzing performance data to identify new initiatives and proactively recommend improvements. You will not wait for direction; you will execute flawlessly, analyze the results, and communicate actionable strategies to leadership.

Core Responsibilities

Strategic Ownership & KPI Analysis:

Go beyond just tracking numbers. Regularly review KPIs (views, interactions, lead quality) to understand why campaigns succeed or fail, and present data‑backed action plans and quarterly proposals to leadership.

Lead Generation & Demand Creation:

Drive inbound inquiries for owner acquisition and leasing through targeted digital channels. Focus strictly on lead quality and conversion.

Proactive Initiative & Leadership:

Independently research and bring forward tested formats, new marketing trends, and improvement proposals without waiting for top‑down direction.

Flawless Execution & Follow‑Through:

Take absolute ownership of project timelines and recurring deliverables. Track, follow up on, and close out all discussed initiatives without requiring reminders from leadership.

AI & Trend Implementation:

Continuously leverage the latest AI tools and trends to automate workflows, scale content production, and improve campaigns.

Content, Social & Video Execution:

Own day‑to‑day publishing across Facebook, Instagram, LinkedIn, Youtube, Tiktok.

Contant Production

Edit and format video content using tools like Descript, Capcut. Images with Canva.

Leasing & Sales Support:

Write and optimize active vacancy listings. Create pitch visuals and follow‑up materials for the Business Development team.

Ideal Candidate Profile & Skills

The Strategic Doer:

You are highly independent and execution‑focused, but you also think high‑level. You don't just complete a task; you analyze its impact and suggest the next best move.

Exceptional Communicator:

You communicate clearly, professionally, and effectively with your direct report and internal teams, ensuring constant alignment on goals and project statuses.

Flawless Accountability:

You have a proven track record of impeccable time management and follow‑through. When you own a project, leadership never has to ask for a status update.

AI‑Savvy & Forward‑Thinking:

You actively leverage tools like Claude, Gemini, ChatGPT, and automation software to enhance execution speed and quality.

Industry Knowledge:

Practical understanding of real estate and property management (Columbus, OH market knowledge is a major plus).

Expected Output Cadence

Weekly:

Publish consistent daily social media posts on schedule, 1 SEO‑optimized blog post, and edit short‑form videos. Deliver weekly and monthly KPI reporting that includes proactive insights and recommendations.

Monthly:

Present data‑backed marketing proposals and new initiative ideas to the Marketing & IT Director.

Ongoing:

Track and follow up on all discussed initiatives to ensure completion on deadline.

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