Confidential is hiring: Paid Advertising Specialist in Miami

Miami, United States | Posted on 05/13/2026

We are seeking a dynamic and highly skilled Paid Media Lead to oversee and optimize digital advertising campaigns across multiple platforms, including Meta (Facebook), Bing, Google Ads (formerly AdWords), and TikTok. The ideal candidate will possess a deep understanding of performance marketing strategies, media buying, and social media management, with a proven track record of driving measurable results through innovative paid media initiatives. As a Paid Media Lead, you will develop comprehensive media plans, manage budgets effectively, and leverage advanced analytics tools to maximize ROI while ensuring brand visibility and engagement across diverse digital channels.

Responsibilities

Develop and execute strategic paid media campaigns on Meta, Bing, Google Ads, and TikTok to meet client objectives and KPIs.

Conduct detailed keyword research and audience segmentation to optimize targeting accuracy and campaign performance.

Manage end-to-end PPC campaign management, including ad creation, bidding strategies, and bid adjustments to enhance conversions.

Utilize tools such as Google Analytics, Google Tag Manager, and SEM/SEO tools to monitor campaign performance and identify opportunities for improvement.

Implement conversion optimization techniques to improve landing page effectiveness and increase lead generation or sales.

Collaborate with cross-functional teams to integrate media buying efforts with broader digital marketing strategies such as SEO, affiliate marketing, and web analytics.

Monitor budgets meticulously to ensure efficient allocation of ad spend while maintaining high-quality results.

Stay updated on industry trends in digital marketing, media planning, and emerging platforms like TikTok to keep campaigns innovative and competitive.

Experience

Proven experience managing paid media campaigns across Meta (Facebook), Bing Ads, Google Ads (AdWords), and TikTok with demonstrable success in performance marketing.

Strong expertise in PPC campaign management, social media management, and media buying strategies.

Proficiency with SEM tools such as Google Analytics, Google Tag Manager, SEO tools, and web analytics platforms.

Knowledge of keyword research techniques and SEO fundamentals to support integrated marketing efforts.

Experience with budgeting for large-scale digital advertising campaigns while maximizing ROI.

Familiarity with affiliate marketing strategies and conversion optimization practices within e-commerce environments is advantageous.

Excellent analytical skills with the ability to interpret data insights for continuous campaign improvement.

Join our team as we lead innovative paid media initiatives that elevate brand presence through targeted digital advertising!

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