Digital Website Content Writer

Title: Digital Website Content Writer

Location: (Remote)

Duration: 12+ Months

Type: Contract

All work will be performed in eight (8) hour shifts, Monday to Friday, excluding State holidays.

The contractor will be provided with a virtual desktop environment that will allow for the contractor to use their own computer to access and engage with State systems.

Job description:

The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut's websites and digital assets.

Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out

how to structure it, how to write it, how to apply it in user- focused page design, and how to track its effectiveness.

You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.

The Website Content Writer will work as part of an enterprise digital service team. They will work iteratively on multiple website projects using agile sprints.

Work will be assigned based on items in the product backlog associated with Website Improvements.

These tasks may be adjusted, reduced, or expanded as the project progresses through various phases. The contract employee shall be expected to maintain and provide written documentation on any work performed in conjunction with this engagement.

Website Content Writing

At least 3 years of measurable experience in the following:

Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

Aligning content with business goals, stakeholder objectives, and user needs

Inventorying and auditing of content on a local or enterprise level

Copywriting

a high proficiency in writing for real people and motivating them to action

Conducting in-depth research on industry-related topics to develop original content and optimize current content

Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

Editing content and proofreading material for errors and inconsistencies

SEO and analytics

At least 3 years of experience with the following:

Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content.

Practicing both technical and on-page SEO methodologies to help build Google's

"EAT

objectives

Developing high-impact KPIs and tracking the measurable success of content

Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance

At least 3 years of experience and use cases with the following:

Defining customers' needs and identifying content gaps that prevent successful digital experiences

Optimizing and categorizing content to align with a service-oriented information architecture

Working with subject matter experts to write clear text in plain language that achieves defined goals

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

Structuring content in ways that customers are used to, and knowing the difference between features and benefits

Setting up governance models that support the maintenance of content after publishing.

Knowledge & Skills

Website Writing and Content Management

Knowledge of Sitecore or a comparable CMS

Content creation for websites

Expert copywriting and editing skills

Content marketing

SEO and analytics

Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)

Effective communication skills

High emotional intelligence

Desired Skills

Proficient in Sitecore 10.2

Bachelors degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field

3 years of website content writing for a company or institution in a full-time role with defined

project-driven goals

Proficient in Digital content standards and plain language guidelines

Experience with chatbots, search consoles, and helpdesk services

Proficiency with content tools, especially development, inventory/auditing, and SEO tools

A portfolio of published online content

Industry certification in a field-related discipline

1 year of experience using customer relationship management platforms such as Salesforce

1 year of experience using Google Analytics (preferable GA4)

1 year of experience using data dashboard software like Power Bi

Required Skills:

Content marketing

Salesforce

SEO and analytics

Sitecore

Web content management systems

Writing and Editing Skills

Bachelors degree in Communications, Marketing, English, Journalism, or related Field

Communication skills both verbal and written