Digital Website Content Writer

Job Title:

Digital Website Content Writer

Location:

Hartford, CT / REMOTE

Duration:

12+ Months

Hours:

8am to 5pm (Monday to Friday, excluding State holidays)

About the Role
The Digital Website Content Writer will work closely with our cross‑functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high‑impact content for web pages, digital applications, chatbots, user guides, and other customer‑facing assets. You are expected to have mastery of content taxonomy, SEO, service design, and optimizing customer journeys. You will craft user‑focused copy that communicates benefits over features and drive measurable outcomes.

Experiences Required for This Role
Website Content Writing

At least 3 years experience developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications.

Creation of high‑level content strategies focused on logical taxonomies, streamlined user journeys, and human‑focused design.

Planning for discovery, analysis, segmentation, creation, delivery, tracking, and governance of content.

Alignment of content with business goals, stakeholder objectives, and user needs.

Inventorying and auditing of content on a local or enterprise level.

Copywriting – proficiency in writing for real people and motivating them to action.

Conducting in‑depth research on industry‑related topics to develop original content and optimize current content.

Creating high‑quality content pieces suitable for content marketing, including advertising, social media, and email campaigns.

Editing content and proofreading for errors and inconsistencies.

SEO and Analytics

At least 3 years experience conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content.

Practicing both technical and on‑page SEO methodologies to help build Google’s “EAT” objectives.

Developing high‑impact KPIs and tracking the measurable success of content.

Using customer research and site analytics to prove content meets user needs.

Content Lifecycle Governance

At least 3 years experience defining customers’ needs and identifying content gaps that prevent successful digital experiences.

Optimizing and categorizing content to align with a service‑oriented information architecture.

Working with subject matter experts to write clear text in plain language that achieves defined goals.

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines.

Structuring content in ways that customers are used to, and knowing the difference between features and benefits.

Setting up governance models that support the maintenance of content after publishing.

Knowledge, Skills, and Ability
Website Writing and Content Management

Knowledge of Sitecore or a comparable CMS.

Expert copywriting and editing skills.

Content marketing and SEO and analytics capability.

Experience with project management tools (Microsoft Office Suite, Microsoft Teams, Jira).

Effective communication skills and high emotional intelligence.

High Functioning in Complex Situations

Ability to distill complex concepts into simple ideas.

Deadline‑driven and capable of handling simultaneous tasks using prioritization models and team communication tools.

Comfort in suggesting better strategies or pointing out risks in current development efforts.

Dependable, organized, and able to work independently as well as in cross‑functional team environments.

Team Player

Supporting teammates’ skills and behaviors through development and delivery.

Communication and collaboration with multiple departments and stakeholders.

Creative and analytical thinking with strong problem‑solving skills.

Preferred Skills & Qualifications
Other Desirable Skills

Proficient in Sitecore 10.2.

Bachelor’s degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field.

3 years of website content writing for a company or institution in a full‑time role with defined project‑driven goals.

Proficient in Digital content standards and plain language guidelines.

Experience with chatbots, search consoles, and helpdesk services.

Proficiency with content tools, especially development, inventory/auditing, and SEO tools.

A portfolio of published online content.

Industry certification in a field‑related discipline.

1 year of experience using customer relationship management platforms such as Salesforce.

1 year of experience using Google Analytics (preferable GA4).

1 year of experience using data dashboard software like Power BI.

Background check, confidentiality agreement, and compliance with privacy regulations are required. The contract will be paid on a time‑and‑materials basis and is limited to a 12‑month term.

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