Senior Analyst Web Analytics

Job Description:

In this role, you will partner with stakeholders to answer key business questions – analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for our stakeholders. Your impact will help us to better connect those affected by cancer to the resources and care that they need – contributing to our mission to End Cancer for Life.

Responsibilities:

• Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.

• Assist with the creation and ongoing management of data tables for use in various data applications.

• Monitor and report on performance for various aspects of our Marketing & Communication ecosystem; using data visualization, decks, and other forms of communication.

• Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.

• Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage our Business Intelligence ecosystem.

• Collaborate with internal stakeholders and agency/vendor partners, ensuring your expertise and our collective Marketing Analytics perspective shines through.

• Champion a hybrid "Service/Self-Service” analytics model within M&C – educating peers as you build solutions to help them.

• Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of our data processing efficiency; including automation, where possible

• Help to improve the taxonomy, process, and technical infrastructure that supports our data work across the organization.

Requirements:

• Three or more years' experience working in a Marketing Analytics role.

• Working knowledge of common marketing data types, including web/mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).

• Experience with SQL and various downstream data applications (business intelligence, et al.). Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.

• The ability to understand the context of data and how it can inform business analysis.

• Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.

• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.