Chief Marketing Officer

Chief Marketing Officer

Fintech/Saas/Startup

We are looking for a high-impact Chief Marketing Officer with deep experience in Fintech Software Products to build and scale a world-class marketing engine from the ground up for our client.

As the sole marketing leader, you will be the architect of the go-to-market strategy, managing a network of agencies and partners to drive growth within the targeted financial institutions. You'll own everything from brand narrative to M&A integration, reporting directly to the Board on the path to market dominance.

Your Gameplan and Mission

Strategic Architecture:

Design a 24-month roadmap covering brand, PR, events, and paid media. You'll own the budget, the KPIs, and the

"why " behind every dollar spent.

External Workforce Management:

Hand-pick and lead a high-performing roster of agencies and contractors. You'll set the bar for excellence and ensure our partners deliver ROI.

Brand & Content Authority:

Build a digital presence that builds trust. You'll lead the evolution of our website, SEO, and a content calendar that speaks the language of bank executives and compliance officers.

Industry Influence:

Own our relationships with industry associations. You'll turn conferences into pipeline engines through strategic sponsorships and high-touch event execution.

Growth & Analytics:

Run multi-channel campaigns (LinkedIn, Google, Trade Media) with a data-first mindset. You'll partner with Finance to track CAC, MQLs, and total pipeline impact.

Sales & Product Synergy:

Arm our sales team with elite pitch decks and playbooks. You'll bridge the gap between product innovation and market readiness.

M&A Integration:

Lead the marketing transition for 1 2 acquisitions per year, ensuring seamless brand migration and customer communication.

Your Background

10+ Years of B2B Marketing Leadership:

Deep roots in Technology Products and Software for Fintech or Banking Tech are essential.

Experience with Transactional revenue models and Saas

The

"Solo-Plus " Mindset:

You are a strategic visionary who isn't afraid to get your hands dirty. You know how to drive massive results through vendors without a large internal headcount.

Relationship Mastery:

A proven track record of working with industry bodies and presenting complex data to Boards.

Analytical Rigor:

You live in the dashboards. You understand the math behind a successful enterprise sales funnel.

Agility:

You thrive in an

"action-first " environment and favor experimentation over endless deliberation.

Thorndale Partners, LLC

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