Customer Marketing Manager

About the role
We are a global team of innovators and pioneers dedicated to shaping the future of observability. In this role, you will work within the Customer Marketing team to build deep partnerships with our most strategic customers, particularly IT or engineering executives and decision‑makers. You will collaborate with Communications/PR, Field Marketing, Product Marketing, Sales, Demand Generation and the broader Go‑To‑Market team to expand our customer reference roster and create customer advocacy stories that drive measurable impact.

Responsibilities

Build strategic and integrated joint marketing partnerships with our global accounts, executives, and technical users to capture impactful customer success stories for use by marketing, sales, and field teams.

Work cross‑functionally to identify, align, and promote customer marketing needs, solving for process, efficiency, and scale.

Lead planning and development of all forms of customer content, including case studies, videos, slide decks, media opportunities, speaking engagements, analyst interviews, and recruitment for events.

Manage a variety of customer marketing projects in various stages of development; track and measure monthly metrics and report to marketing and sales leadership.

Build and maintain strong relationships with internal and external constituencies, especially customer‑facing teams.

Expand and develop customer advocacy and stories in the Americas region, providing sales with references to close opportunities.

Partner with field marketing and sales to build successful campaigns around engaged customers.

Drive an increase in product usage and adoption in partnership with developer relations, sales, and product marketing.

Qualifications

5+ years of relevant work experience, preferably with an IT services company or SaaS software provider in marketing, sales or customer success.

Experience conducting interviews with B2B technology buyers and users, and communicating technical content to both technical and non‑technical audiences.

Proven capability of interacting with senior executives and C‑Level customers.

Experience in content marketing, customer marketing programs, product or technical marketing, developer relations or communications in a fast‑paced, highly technical environment.

Excellent storytelling skills, including preparing briefing materials, interviewing, editing, and managing large, complex customer engagements to completion and satisfaction.

Strong interpersonal, verbal and written communication skills.

Experience in meeting facilitation and presentation delivery.

Commitment to customer satisfaction and attention to detail.

Intermediate Excel/spreadsheet skills, including data analysis for content creation.

Bonus

AI‑First mindset – use AI tools to scale content production, analyze customer sentiment, or automate advocacy workflows.

Proven “Closer” mentality – documented track record of recruiting high‑profile customer advocates from hard‑to‑get enterprise accounts.

Global communication skills – upper intermediate level in Spanish, Portuguese or other romance languages.

Benefits & Compensation
Salary range: $98,000 – $123,000 USD (location dependent). Eligible for a corporate bonus plan. Benefits include healthcare, dental, vision, parental leave and planning, mental health benefits, 401(k) plan with match, flex time‑off, 11 paid holidays, volunteer time‑off and other competitive benefits designed to improve the lives of employees.

Equal Employment Opportunity Statement
Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

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