Marketing Automation and CRM Specialist

Marketing Automation and CRM Specialist - Microsoft Dynamics
Microsoft Dynamics & CRM

Microsoft Dynamics

used as primary system for marketing, sales, orders, and related operations.

Experience with Microsoft Dynamics

is a significant hiring advantage.

Experience with

HubSpot

,

Salesforce

, or

Marketo

is transferable to Dynamics; candidates can learn the platform.

Role focuses on

B2B email marketing

and lead generation.

Designs nurture programs with behavior-triggered, one-to-one emails tailored to buyer-journey stage and market.

Creates automations for markets with different sales cycles:

~1–2 weeks

for parks/general entertainment and

~1 year

for hospitals.

Maintains baseline programs:

monthly newsletters

, prospect emails, and segmented sends; email currently contributes minimally to new-prospect acquisition and funnel progression.

Applies analytics and

A/B testing

to inform subject lines and email calendars, collaborates with product marketing, and aims to convert email into a

revenue driver

.

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