Social Media and Content Lead

Role Overview
SotoMethod is seeking a Content Lead to own and elevate the brand’s visual identity, social presence, and content output – end to end. We’re looking for someone who thinks in brand, moves quickly, and instinctively knows what’s worth capturing and how to turn it into content that lands. You’ll work closely with our growth, studio, and operations teams, but the creative output, execution, and standard will be yours to drive. The right person for this role understands structure, pacing, storytelling, and what actually performs. They know how to move quickly without sacrificing quality and can operate independently while collaborating closely with the broader Soto team across growth, studio, partnerships, and operations.

Key Responsibilities
Social Content Strategy & Execution
Own what goes out, when, and why, with a strong understanding of platform nuance and performance
Identify opportunities proactively and help shape how the brand continues to evolve across social and creative

Content Capture & Production
Capture content on-site at events, shoots, launches, partnerships, and real-time brand moments
Know what’s worth capturing and how to turn it around quickly
Execute 20+ posts/month across Reels, Stories, static, and campaign assets

Copy & Creative Development
Write clear, elevated, performance‑minded captions and copy in the Soto voice
Develop visual assets in partnership with the growth team to support launches, campaigns, partnerships, and paid creative
Edit and package content with a strong understanding of hooks, pacing, storytelling, and what performs

Shoot & Talent Management
Brief, direct, and execute shoot sessions when needed
Coordinate talent and support production logistics across content days and campaigns

Real-Time Brand Support
Support real-time content needs across studio moments, partnerships, launches, and events
Operate quickly and collaboratively across growth, studio, partnerships, and operations teams

Experience
3‑6 years of experience in content creation, with a strong focus on short‑form video
You think through content the way other people text
Strong creative instincts, with the ability to capture, edit, and package content that performs
Experience in fast‑paced execution‑focused environments
Pulse on the evolving algorithm and ability to shift strategy based on performance
Someone who sees content as both creative and strategic – not simply a checklist to execute

Nice to Have
Design capabilities (Figma, Canva, Adobe)
Experience with fitness, wellness, or lifestyle brands
Understanding of paid media creative
Experience supporting events, partnerships, or influencer activations

Engagement Structure
We’re looking for someone who is eager to take ownership, bring Soto’s social voice to life, and expand their scope beyond social and content into additional areas of the business (e.g., events)

What We Offer
Competitive compensation with performance‑based incentives
Complimentary classes
Growth opportunities within a scaling brand
A collaborative, high‑energy, high‑ownership team environment

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