Social Media and Content Lead

SotoMethod is seeking a Content Lead to own and elevate the brand’s visual identity, social presence, and content output - end to end.

We’re looking for someone who thinks in brand, moves quickly, and instinctively knows what’s worth capturing and how to turn it into content that lands. You’ll work closely with our growth, studio, and operations teams, but the creative output, execution, and standard will be yours to drive.

The right person for this role understands structure, pacing, storytelling, and what actually performs. They know how to move quickly without sacrificing quality and can operate independently while collaborating closely with the broader Soto team across growth, studio, partnerships, and operations.

We’re looking for someone who can help shape how the brand looks, feels, and evolves - someone who sees content as both creative and strategic, and understands the power of consistency, systems, and strong execution.

Key Responsibilities

Own what goes out, when, and why, with a strong understanding of platform nuance and performance

Identify opportunities proactively and help shape how the brand continues to evolve across social and creative

Content Capture & Production

Capture content on-site at events, shoots, launches, partnerships, and real-time brand moments

Know what’s worth capturing and how to turn it around quickly

Execute 20+ posts/month across Reels, Stories, static, and campaign assets

Copy & Creative Development

Write clear, elevated, performance-minded captions and copy in the Soto voice

Develop visual assets in partnership with the growth team to support launches, campaigns, partnerships, and paid creative

Edit and package content with a strong understanding of hooks, pacing, storytelling, and what performs

Shoot & Talent Management

Brief, direct, and execute shoot sessions when needed

Coordinate talent and support production logistics across content days and campaigns

Real-Time Brand Support

Support real-time content needs across studio moments, partnerships, launches, and events

Operate quickly and collaboratively across growth, studio, partnerships, and operations teams

Experience:

3-6 years of experience in content creation, with a strong focus on short-form video

You think through content the way other people text

Strong creative instincts, with the ability to capture, edit, and package content that performs

Experience in fast paced execution-focused environments

Pulse on the evolving algorithm and ability to shift strategy based on performance

Someone who sees content as both creative and strategic - not simply a checklist to execute

Nice to Have:

Experience with fitness, wellness, or lifestyle brands

Understanding of paid media creative

Experience supporting events, partnerships, or influencer activations

Engagement Structure:

We’re looking for someone who is eager to take ownership, bring Soto’s social voice to life, and expand their scope beyond social and content into additional areas of the business (eg. events)

What We Offer

Competitive compensation with performance-based incentives

Complimentary classes

Growth opportunities within a scaling brand

A collaborative, high-energy, high-ownership team environment

Please include a link to your content portfolio as part of your application.

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