Director, Shoppers Marketing

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Lead ideation and development of innovative marketing initiatives for new releases, leveraging platform capabilities, emerging trends, and consumer insights

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Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance

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Partner with internal teams to ensure cohesive campaign execution across sales, digital, creative, and analytics functions

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Identify and pilot new promotional opportunities, merchandising tactics, and program formats to continuously evolve Sony's retail marketing approach

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Drive forward-thinking strategies that enhance the customer experience and differentiate Sony titles in a competitive digital marketplace

3.

Cross-Functional Execution & Operations

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Oversee execution of marketing and merchandising assets across Fandango at Home and Apple, ensuring quality, consistency, and timeliness

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Provide oversight of artwork development to ensure alignment with platform requirements and campaign objectives

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Partner with internal teams to manage VAM (Value-Added Materials), metadata, film and television bundling, and digital deliverables to support discoverability and on-platform performance

15%

4.

Studio & Label Alignment

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Serve as the primary marketing lead for specialty and partner labels, including Sony Pictures Classics, Saban Films, and Crunchyroll

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Develop tailored marketing approaches that reflect each label's unique audience, brand positioning, and release strategy