Director, Shoppers Marketing

Marketing Strategy Lead

Lead ideation and development of innovative marketing initiatives for new releases, leveraging platform capabilities, emerging trends, and consumer insights
Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance
Partner with internal teams to ensure cohesive campaign execution across sales, digital, creative, and analytics functions
Identify and pilot new promotional opportunities, merchandising tactics, and program formats to continuously evolve Sony's retail marketing approach
Drive forward-thinking strategies that enhance the customer experience and differentiate Sony titles in a competitive digital marketplace
Oversee execution of marketing and merchandising assets across Fandango at Home and Apple, ensuring quality, consistency, and timeliness
Provide oversight of artwork development to ensure alignment with platform requirements and campaign objectives
Partner with internal teams to manage VAM (Value-Added Materials), metadata, film and television bundling, and digital deliverables to support discoverability and on-platform performance
Serve as the primary marketing lead for specialty and partner labels, including Sony Pictures Classics, Saban Films, and Crunchyroll
Develop tailored marketing approaches that reflect each label's unique audience, brand positioning, and release strategy