About ROXON
ROXON is an innovation-driven outdoor and EDC brand focused on modular multi-tools and next-generation carry systems. Our products are sold globally through Shopify DTC, Amazon, and creator-driven channels.
We are building a modern growth organization focused on:
- Revenue growth
- Paid acquisition efficiency
- CRO
- UGC / creator-driven marketing
- Customer retention
- Long-term brand equity
We are looking for a hands-on Growth Manager who can directly own and drive growth across Shopify DTC.
Role Overview
We are looking for someone who understands:
- Revenue
- ROAS
- Conversion
- User acquisition
- Shopify DTC growth
- UGC / performance creative
- Growth systems
This role requires both strategic thinking and hands-on execution.
Key Responsibilities
Paid Media & Revenue Growth
- Manage and optimize Meta Ads and Google Ads campaigns
- Improve blended ROAS, CAC efficiency, and contribution margin
- Build and scale profitable customer acquisition systems
- Monitor campaign performance daily and adjust based on data
- Analyze funnel metrics including CTR, CPC, CPM, CVR, AOV, MER, and LTV
Shopify DTC Growth
- Identify and improve conversion bottlenecks across the Shopify funnel
- Collaborate on landing page optimization and CRO testing
- Improve product positioning, bundles, offers, upsells, and retention flows
- Work with CRO resources to improve site conversion and revenue per visitor
Creative & UGC Strategy
- Help guide performance creative direction for Meta/TikTok-style content
- Work with creators and internal teams on:
- hooks
- UGC concepts
- ad angles
- content testing
- Understand what drives conversion in content-driven advertising
Growth Systems & Analytics
- Build structured KPI tracking and reporting systems
- Use GA4, Shopify, Meta, and attribution data to guide decisions
- Identify growth opportunities across acquisition, retention, and monetization
- Work cross-functionally with U.S. and overseas teams
Must Have
- 3+ years experience in Shopify DTC growth and/or paid acquisition
- Strong hands-on experience with:
- Meta Ads
- Google Ads
- Shopify
- Strong understanding of:
- ROAS
- CAC
- CVR
- AOV
- MER
- Contribution Margin
- Experience scaling paid campaigns with measurable revenue impact
- Strong understanding of UGC and performance creative
- Comfortable operating in a fast-moving small-team environment
- Strong English communication skills
Preferred
- Experience with creator/affiliate-driven brands
- Experience in outdoor, EDC, tactical, tools, or enthusiast categories
- Experience with:
- Klaviyo
- GA4
- Triple Whale
- Hotjar / Clarity
- CRO testing
- Experience managing or coordinating creative production
Why Join ROXON
- Direct impact on revenue and company growth
- High ownership and visibility
- Opportunity to shape the marketing system from the ground up
- Long-term growth potential as the brand scales globally