Growth Marketing Manager (DTC E-commerce & Paid Media)

About ROXONROXON is an innovation-driven outdoor and EDC brand focused on modular multi-tools and next-generation carry systems. Our products are sold globally through Shopify DTC, Amazon, and creator-driven channels.We are building a modern growth organization focused on:Revenue growthPaid acquisition efficiencyCROUGC / creator-driven marketingCustomer retentionLong-term brand equityWe are looking for a hands-on Growth Manager who can directly own and drive growth across Shopify DTC.Role OverviewWe are looking for someone who understands:RevenueROASConversionUser acquisitionShopify DTC growthUGC / performance creativeGrowth systemsThis role requires both strategic thinking and hands-on execution.Key ResponsibilitiesPaid Media & Revenue GrowthManage and optimize Meta Ads and Google Ads campaignsImprove blended ROAS, CAC efficiency, and contribution marginBuild and scale profitable customer acquisition systemsMonitor campaign performance daily and adjust based on dataAnalyze funnel metrics including CTR, CPC, CPM, CVR, AOV, MER, and LTVShopify DTC GrowthIdentify and improve conversion bottlenecks across the Shopify funnelCollaborate on landing page optimization and CRO testingImprove product positioning, bundles, offers, upsells, and retention flowsWork with CRO resources to improve site conversion and revenue per visitorCreative & UGC StrategyHelp guide performance creative direction for Meta/TikTok-style contentWork with creators and internal teams on:hooksUGC conceptsad anglescontent testingUnderstand what drives conversion in content-driven advertisingGrowth Systems & AnalyticsBuild structured KPI tracking and reporting systemsUse GA4, Shopify, Meta, and attribution data to guide decisionsIdentify growth opportunities across acquisition, retention, and monetizationWork cross-functionally with U.S. and overseas teamsMust Have3+ years experience in Shopify DTC growth and/or paid acquisitionStrong hands-on experience with:Meta AdsGoogle AdsShopifyStrong understanding of:ROASCACCVRAOVMERContribution MarginExperience scaling paid campaigns with measurable revenue impactStrong understanding of UGC and performance creativeComfortable operating in a fast-moving small-team environmentStrong English communication skillsPreferredExperience with creator/affiliate-driven brandsExperience in outdoor, EDC, tactical, tools, or enthusiast categoriesExperience with:KlaviyoGA4Triple WhaleHotjar / ClarityCRO testingExperience managing or coordinating creative productionWhy Join ROXONDirect impact on revenue and company growthHigh ownership and visibilityOpportunity to shape the marketing system from the ground upLong-term growth potential as the brand scales globally