Performance Marketing Lead (Jacksonville)

Degree Wellness® is the premier self-care experience.

We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.

Position Overview:

Degree Wellness is in the midst of an exciting national franchise expansion, and we are looking for a highly driven, results-oriented

Performance Marketing Lead

to help accelerate growth. As one of the fastest-growing female-led franchises and a thought-leader in the wellness industry, this is an opportunity to make your mark and take your career to the next level.

In this role, you will own the strategy, execution, and optimization of our performance marketing efforts across customer acquisition, retention and engagement funnels. You will work cross-functionally with leadership, operations, sales, creative, and external agency partners to ensure our marketing programs are measurable, scalable, and aligned with Degree Wellness brand standards. Your work will directly influence customer growth, franchisee success, and the continued expansion of the Degree Wellness system.

This is an ideal role for someone who thrives at the intersection of data, creativity, and execution. A successful Performance Marketing Lead will be proactive, resourceful, analytical, and comfortable managing campaigns from strategy through reporting. You should be just as comfortable digging into conversion data and CAC as you are communicating this information to stakeholders. This position is perfect for a performance marketing professional who wants to take ownership of a growing brand’s paid acquisition engine and play a meaningful role in scaling a national wellness franchise.

Responsibilities
Own and manage performance marketing strategy across paid search, paid social, display, retargeting, and other acquisition channels
Develop, launch, and optimize campaigns designed to drive customer acquisition, membership growth, lead generation, and studio-level revenue
Partner on lifecycle marketing initiatives to drive customer engagement and stickiness, including through organic social, email/SMS, mobile app and other media
Support new franchise studio openings with launch marketing plans, paid media campaigns, local awareness strategies, and performance reporting
Manage campaign budgets, pacing, forecasting, and optimization to improve CAC, ROAS, conversion rates, and overall marketing efficiency
Partner with internal teams and external agencies to develop high-performing creative, landing pages, offers, and campaign messaging
Communicate marketing strategies, tactics and rationale to stakeholders
Build repeatable marketing playbooks and systems that can be used at franchise locations
Track and report on campaign performance, funnel metrics, attribution, and growth KPIs for leadership and franchise stakeholders
Identify opportunities to improve the customer acquisition funnel, including landing page conversion, lead nurture, booking flow, and offer strategy
Continuously test new channels, audiences, creative concepts, offers, and messaging at corporate locations, in order to roll out to franchise locations to improve performance
Ensure all marketing efforts are aligned with Degree Wellness brand standards and support a premium customer experience

Required Qualifications
4+ years of experience in performance marketing, growth marketing, paid media, or digital acquisition
Hands-on experience managing paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, YouTube, or similar channels
Strong understanding of performance marketing metrics, including CAC, CPA, CPL, ROAS, conversion rate, LTV, and payback period
Experience managing paid media budgets and optimizing campaigns based on performance data
Strong analytical skills with the ability to translate data into clear insights and actionable recommendations
Experience with marketing analytics and reporting tools such as GA4, Looker Studio, HubSpot, Meta Ads Manager, Google Ads, or similar platforms
Ability to work cross-functionally with creative, operations, sales, and external partners
Highly organized, detail-oriented, and able to manage multiple campaigns, markets, and priorities at once
Strong verbal and written communication skills
Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, Communications, or a related field

Preferred Qualifications
Experience in franchise, multi-location, membership-based, wellness, fitness, beauty, hospitality, retail, or consumer services businesses
Digital ad agency experience
Experience supporting local market launches, grand openings, or location-based customer acquisition campaigns
Experience working with franchisees, operators, or local business owners
Experience with email/SMS marketing, engagement, and lifecycle marketing
Passion for wellness, self-care, longevity, recovery, or fitness

Success in This Role Looks Like
You are improving paid media efficiency while scaling customer acquisition
New studio launches are supported with clear, repeatable marketing plans
Franchise partners have visibility into marketing performance and local growth opportunities
Leadership has clean, actionable reporting on marketing spend, results, and opportunities
Degree Wellness has a stronger, more scalable performance marketing engine across all locations