Social Media Senior Analyst

Senior Analyst

Salesforce is hiring a Senior Analyst to write for the Salesforce and Dreamforce corporate handles and help shape the editorial voice of our global handle network. This is a writing role first. You'll produce customer story copy, product launch posts, executive amplification, native articles, social-first video scripts, and live event content across X, LinkedIn, Instagram, and Threads. The bar is the post itself, measured against a 10x quality bar, not a publishing quota.
The team works in AI. You will too. We treat AI as a thought partner, a calibration tool, and an occasional drafting assist. Your feedback lands on the prompt, not just the post.
Primary Responsibilities

Write across the full mix. Customer stories, product launches, executive amplification, native articles, meme captions, video post copy, event content, holiday calendar pre-loads.
Script social-first videos with the in-house creator team. Hooks live in the script, on-screen text, copy, and thumbnail, not just the caption.
Own recurring programs end-to-end. Behind the Build customer carousels and native articles are the two anchor programs for this role.
Support launches and events with planning content and live-posting across X, LinkedIn, Instagram, and Threads.
Grade posts on the team's X rubric (copy, creative, X-nativeness, algorithm score) and contribute to the Weekly X Performance Report.
Use AI as a thought partner and calibration tool. Share prompts alongside outputs. Prototype Slackbot skills, Gems, or Cowork workflows when they remove friction for you or the team.
Collaborate across Blog, Customer Marketing, PR, Product Marketing, and Strategic Events on cross-functional content.
Qualifications

3+ years writing social or marketing copy, B2B technology preferred.
Portfolio with customer story copy, product launch copy, and social-first video posts. We review for taste and judgment, not volume.
Editorial instincts. Can recognize a strong post, articulate why, kill a draft that doesn't earn its slot, and give structured feedback on AI outputs.
Hands-on fluency with at least two of: Claude, ChatGPT, Gemini, NotebookLM, custom GPTs, Gems, Slackbot skills, Cowork. Willing to prototype small tools, not just consume them.
Working knowledge of X algorithm behavior and platform-native craft on LinkedIn, Instagram, and Threads.
Comfort writing for senior enterprise decision-makers and technical audiences.
Experience with social analytics, including post-by-post grading against a rubric.
Nice To Have

B2B SaaS or AI-related content background
Canva or Figma for light asset creation
CapCut or Premiere for video editing
Live event content experience
Familiarity with Adobe Firefly, Gemini 2.5+, or Runway for approved AI image generation
Working knowledge of Salesforce products, CRM, and the Agentic Enterprise narrative
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.