Web Strategist

Web Strategist
Location:

Remote

Job ID:

473

# of Openings:

1

Position Summary
We’re seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance.

This role is ideal for someone who thrives on problem‑solving, cross‑functional collaboration, and helping clients find clarity through informed strategy and clear communication. You’ll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn’t involve hands‑on design or coding, a strong technical understanding and user‑centered mindset are key.

Key Responsibilities

Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross‑functional execution

Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) and translate findings into actionable strategy

Develop wireframes and content outlines rooted in user experience and business outcomes

Collaborate with designers, developers, and other strategists to deliver high‑impact digital experiences

Track site performance and contribute to ongoing optimization recommendations

Build strong client relationships and help resolve challenges throughout the project lifecycle

Milestones for Success
Within 60 Days

Complete onboarding and become familiar with New Breed’s tech stack and internal team structure

Earn required certifications aligned with New Breed’s HubSpot Partner status and accreditations

Contribute to web strategy initiatives while building fluency in tools, team dynamics, and project delivery processes

Within 3 Months

Independently lead website strategy engagements from discovery through delivery, including client communication, wireframes, and performance audits

Collaborate closely with development teams to ensure accurate implementation of strategic recommendations

Within 1 Year

Propose process improvements that streamline workflow and improve the client experience

Contribute thought leadership and mentorship within the team through shared learning and insight

Drive measurable improvements to client websites through strategic direction and collaboration

Required Qualifications

3‑5 years of agency experience in a client‑facing web strategy, UX, or digital project management role

Proven independent ownership of a portfolio of concurrent clients

Skilled in developing wireframes and content outlines grounded in user experience and business goals

Strong understanding of CMS platforms (e.g., HubSpot, WordPress) and web functionality

Proficiency with tools like Sketch, Figma, InVision, and Kantata (or similar project management tools)

Analytical mindset with the ability to translate performance data into action

Excellent communication and stakeholder management skills

Proactive, collaborative, and curious — eager to stay current with trends

Alignment with New Breed’s core values and a team‑first mindset

Compensation and Benefits
New Breed offers a competitive compensation package including:

Base salary plus performance‑based incentive structure (On‑Target Earnings or “OTE”)

Medical, dental, and vision coverage

Employer‑sponsored 401(k)

Paid parental leave

Flexible vacation and sick time

Life insurance and disability coverage

Recognition programs for top performers

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