Paid Social Strategist

Get AI-powered advice on this job and more exclusive features.
This range is provided by Blue Wheel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range

$70,000.00/yr - $80,000.00/yr
Direct message the job poster from Blue Wheel
People Person - People Operations - Talent Acquisition

Position Overview
As a Paid Social Strategist , you'll bring hands-on experience and strategic thinking to the development, execution, and optimization of paid social media campaigns. You will collaborate closely with internal account stakeholders to deliver strong performance outcomes for our clients across various paid social platforms.
You will be the subject matter expert for all things Paid Social on your assigned accounts, owning end-to-end strategy, and performance analysis. This is a part-time, freelance role ideal for a self-motivated digital marketer who thrives in a dynamic, collaborative environment.
Key Responsibilities
Serve as the Paid Social subject matter expert (SME) on client accounts, leading all strategic and tactical execution
Collaborate with internal stakeholders to align Paid Social efforts with broader marketing and business goals
Oversee account budgeting, pacing, and performance metrics to ensure campaigns are on track and optimized toward client KPIs
Leverage learnings and historical data to inform strategy, audience targeting, creative direction, and platform diversification
Monitor and manage campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat
Work with the Paid Social Manager to ensure smooth implementation of campaigns, from ad set creation to launch and optimization
Regularly analyze performance data and prepare reporting insights
Stay informed of the latest platform updates, trends, and best practices to keep strategies ahead of the curve
Qualifications & Experience
2+ years of experience managing paid social media campaigns, ideally with a focus on eCommerce clients
1+ year of experience in a digital agency or fast-paced client services environment preferred
Hands-on expertise in Meta Ads Manager, with the ability to build campaigns, audiences, ad sets, and creatives from scratch
Platform experience with TikTok, Snapchat, and Pinterest
Bachelor's degree in Marketing, Communications, Business, or a related field
Strong proficiency in Google Workspace (G-Suite) or Microsoft Office tools
Detail-oriented, data-driven, and self-directed
Able to thrive independently and prioritize tasks effectively in a deadline-driven environment
Passionate about creative strategy and testing new platforms, ad formats, and campaign structures
What We're Looking For
A strategic thinker with a creative eye and analytical mindset
Someone who thrives in a fast-moving environment and loves solving problems with data
A clear communicator who can simplify complexity and confidently lead client conversations
A freelancer who values collaboration and is always looking for the next opportunity to improve performance
Seniority level

Seniority level Associate
Employment type

Employment type Full-time
Job function

Job function Advertising and Marketing
Industries Advertising Services
Referrals increase your chances of interviewing at Blue Wheel by 2x
Inferred from the description for this job

Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Get notified about new Social Strategist jobs in

United States .
Content Marketing & Social Media Strategist

California, United States $70,000.00-$80,000.00 1 week ago
United States $70,000.00-$80,000.00 1 week ago
North Port-Sarasota Area $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Des Moines, IA $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Social Media Advertising Strategist (Remote US)

United States $90,000.00-$110,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Austin, TX $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Irvine, CA $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Indianapolis, IN $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Irvine, CA $70,000.00-$80,000.00 1 week ago
Irvine, CA $70,000.00-$80,000.00 1 week ago
Indianapolis, IN $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Irvine, CA $70,000.00-$80,000.00 1 week ago
Austin, TX $70,000.00-$80,000.00 1 week ago
Des Moines, IA $70,000.00-$80,000.00 1 week ago
Houston, TX $70,000.00-$80,000.00 1 week ago
Social Media Advertising Strategist (Remote US)

Houston, TX $70,000.00-$80,000.00 1 week ago
Irvine, CA $70,000.00-$80,000.00 1 week ago
Social Media & Brand Engagement Strategist

Austin, TX $70,000.00-$80,000.00 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr