Paid Social Strategist

Paid Social Strategist

Location-Type: Remote (EST hours) Start Date Is: ASAP Duration: 6 Month Contract Compensation Range: $40-47/hr w2
Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship.
As a Paid Social Strategist, you will plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low. You'll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.
Key Responsibilities Client?Centric

Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.
The Tinuiti Way

Pair strong Paid Social craft (creative + audience + signal) with growing multi-channel understanding (Search, Commerce, CRM, Creative).
Teach clients and teammates, and document what works so others can reuse it.
Product?Led

Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale.
Apply insights from our Bliss Point product suite, including Forecasting, Always?On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
Data & Measurement?Driven

Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
Owner Mindset

Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).
Help your Pod adopt better ways of working.
Ways of working and values

Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.
Professional & Technical Qualifications

Experience: 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; TikTok Shop preferred; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
KPIs

Growth: More qualified reach, more new customers, higher revenue and LTV from Paid Social.
Creative: Faster test cycles and a higher win rate; less creative fatigue.
Audience and signal: Larger high-intent audiences; better pixel/CAPI/event health; fewer "limited learning" cases.
Innovation: Regular creative, audience, bidding, and format tests with decisions recorded.
Product/AI: Pilot and scale automation and Bliss Point-guided allocations with proven, incremental impact.
Efficiency (guardrail): Hold or improve CAC/ROAS while growing profitable volume.