Senior Marketing Manager Gaming

Senior Marketing Manager, Gaming
Offchain Labs is seeking a Senior Marketing Manager who can drive the user adoption of Web3 games with innovative Web3 growth techniques to drive the success of games launching on Arbitrum. Your role is central to ensuring growth and success of the games you work with to deliver successful player adoption and on‑chain activity. You will provide consultations to our partners and be responsible for running growth campaigns for them.

What you'll do:

Develop and execute comprehensive user growth strategies for gaming partners on Arbitrum, combining traditional and Web3 marketing techniques including social campaigns, content creator activations, digital marketing, and innovative Web3‑native engagement methods like NFT and token‑based esports activations

Design and implement strategic growth incentive campaigns for the Arbitrum gaming ecosystem, working closely with the gaming partnerships team to align partner objectives with increased on‑chain activity

Serve as a strategic growth consultant to gaming partners, deeply understanding their needs and crafting tailored solutions to accelerate their on‑chain adoption and success

Orchestrate end‑to‑end marketing campaigns in collaboration with community, partnership, and product marketing teams to ensure consistent messaging and maximum impact across all channels

Build and maintain strong relationships with external stakeholders, providing strategic input on go‑to‑market strategies, sharing market insights, and driving cross‑functional collaboration to achieve ambitious partner growth targets

Establish and evolve growth frameworks and community engagement programs that strengthen the cohesion and vitality of Arbitrum's gaming ecosystem

What you'll need:

Gaming and/or Web3 professional marketing experience is highly preferred; 5+ years in growth management, in relation to Web2 and Web3 related growth experiences; case study and presentation required during the interview

In‑depth knowledge of the Web3 gaming ecosystem

Good grasp of Web3 gaming user funnel challenges and cross‑platform user journey

Effective relationship builder with strong communication skills for our partners

Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done

Be able to work across time zones with global partners

Strong spoken and written English communication skills

Perks:

Remote‑first global workforce + NY office

Annual company offsite + team on‑sites

Professional reimbursement program (facilitates industry conference attendance, certifications, and more)

Medical, dental & vision coverage (US + some other countries)

401k retirement plan + company match (US only)

Wellness stipend

Home office set‑up / ergonomic equipment program

At Offchain Labs, we believe that diversity, equity, inclusion, and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We encourage candidates from all walks of life to apply and join our team.

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