Head of Amazon Advertising

Job Title:

Head of Amazon Advertising
Job Type:

Full-time / Remote
Work Hours:

Flexible, with strong overlap with US time zones (Latin America preferred)

Job Overview
We’re helping our client,

Formulation Factory , a fast-growing DTC supplements brand, find a

Head of Amazon Advertising

to own and scale their largest revenue channel.

In this role, you will have end-to-end ownership of Amazon advertising strategy and execution—optimizing performance, profitability, and scale across Sponsored Ads, DSP, and advanced audience targeting. You’ll play a critical role in driving efficient growth toward

$25M+ ARR by EOY 2026 , while protecting margins and ensuring compliance in a regulated category.

Responsibilities

Own Amazon PPC strategy and execution across all placements: Sponsored Products, Sponsored Brands, Sponsored Display, SBV, SDV, SPV, and emerging formats

Manage and optimize Amazon DSP campaigns, including retargeting, lookalike audiences, and cross-device strategies using AMC insights

Analyze performance metrics (ROAS, ACOS, TACoS, CTR, CVR, impression share, new-to-brand) and drive continuous testing and optimization

Leverage third-party tools (Scale Insights, Helium10, Hector, Xnurta, Perpetua, etc.) for keyword research, bid automation, competitive intelligence, and forecasting

Collaborate cross-functionally with creative, Shopify/CRM, ops, finance, and leadership to align Amazon strategy with broader demand and inventory goals

Ensure compliance with Amazon policies, FTC/FDA guidelines, and brand standards; build SOPs and scalable systems as spend grows

Manage and scale high monthly ad spend (targeting $500k+/month) with clear accountability for profitability and performance

Must-Have

5+ years of hands-on Amazon advertising experience for high-volume DTC brands ($10M+ ARR preferred)

Deep expertise across all Amazon ad placements, Amazon DSP, and Amazon Marketing Cloud (AMC)

Proven experience managing

$500k+/month+

in Amazon ad spend with strong ROAS and margin control

Strong analytical skills: dashboards, performance analysis, A/B testing, and incrementality measurement

Experience using third-party Amazon tools such as Scale Insights, Helium10, Hector, Xnurta, Perpetua, or similar

Comfortable operating in fast-paced, competitive, and regulated environments with a bias toward action

Nice-to-Have

Experience in supplements, health, wellness, or other regulated categories

Familiarity with Seller Central vs. Vendor Central nuances

Experience providing feedback on video ad creatives (SBV, SDV, SPV)

Experience translating Amazon insights into broader DTC or cross-channel growth strategies

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