Advertising Manager Job at The University of Southern Mississippi in Hattiesburg

TheAdvertising Manager executes the University’s paid media efforts by translating overarching marketing strategies into effective advertising plans across digital and traditional channels. This role manages the full lifecycle of paid campaigns, from technical setup and budget deployment to ongoing optimization and performance analysis, ensuring institutional objectives are achieved with precision, efficiency, and measurable impact.

Primary Duties and Responsibilities

Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.

Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.

Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.

Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.

Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.

Maintains current knowledge of paid media trends, platform updates, and emerging technologies.

Performs other duties as assigned.

Minimum Qualifications
Bachelor’s degree from an accredited college or university in business, advertising, marketing, communications, public relations, or related field; and two (2) years of experience in digital advertising, including hands‑on experience with planning, executing, and optimizing paid search campaigns along with professional experience managing a budget.

Knowledge, Skills & Abilities

Excellent written and verbal communication skills

In-depth knowledge of marketing and advertising

Ability to understand and translate technical specifications for ad creative

Ability to be highly accurate with budget tracking

Working knowledge of a wide-range of communication channels, including traditional and digital media

Excellent organizational skills

Ability to work individually with minimal supervision and as part of a team in a collaborative work environment

Ability to complete occasional day travel to other locations as needed to fulfill job responsibilities

Ability to synthesize information and express complex information concisely

Ability to aptly apply concepts such as fractions, percentages, ratios, and proportions to practical situations

Ability to define problems, collect data, establish facts and draw valid conclusions

Preferred Qualifications
Experience managing campaigns across a variety of platforms such as Google, Meta, LinkedIn, Spotify, and OTT platforms. Experience with Google Analytics 4.

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