Senior Media Buyer (Meta Ads Specialist) Job at Pavago in New York

Senior Media Buyer (Meta Ads Specialist) – Remote | Facebook & Instagram Ads | $10K–$250K Budgets
Location:

Remote
Working Hours:

EST (U.S. Hours)
Position Type:

Full-Time

About the Role
We’re hiring a

Senior Media Buyer (Meta Ads Specialist)

to take full ownership of paid acquisition across Facebook and Instagram.

This is

not a campaign setup role .

You will own

performance end-to-end

— from creative direction to scaling campaigns — across multiple accounts.

If you understand that

creative + data = performance , and you’re confident managing serious ad spend, this role is built for you.

About the Company
Our client is a

fast‑growing, performance‑driven marketing agency

focused on scaling service‑based businesses.

Remote‑first team

Fast execution environment

Results over process

High ownership, high accountability

This is a place for operators who move fast, test aggressively, and care about outcomes.

What You’ll Own
Campaign Ownership & Scaling

Build, launch, and scale campaigns using:

Meta Ads Manager

Own Facebook & Instagram ads from idea → execution → scale

Manage and optimize key metrics:

CPL

CPA

ROAS

Handle budgets ranging from

$10K to $250K+ per month

Creative Strategy (This Is Critical)

Develop high‑converting ad angles and concepts

Write ad copy that actually converts

Lead creative production:

Static ads

UGC videos

Video scripts

Use AI tools like ChatGPT for ideation and speed

Brief designers and video editors with clear direction

Testing & Optimization

Continuously test:

Audiences

Creatives

Offers

Identify winning combinations and scale fast

Analyze performance daily and optimize aggressively

Performance Analysis

Deep‑drive into campaign data

Translate metrics into actionable decisions

Improve performance consistently across accounts

Cross‑Team Collaboration

Align campaigns with revenue goals

Work with internal teams on funnel performance

Own outcomes — not just execution

What Success Looks Like

Consistent improvement in CPL, CPA, and ROAS

Fast campaign launches and scaling

New winning creatives tested regularly

Measurable revenue growth across accounts

Must‑Have Requirements (Non‑Negotiable)

3+ years running Facebook/Instagram ads at a high level

Proven experience managing

$10K+/month ad spend

Experience managing

multiple accounts (5+) simultaneously

Strong expertise in:

Meta Ads Manager

Facebook Business Suite

Pixel tracking & conversion optimization

Ability to analyze data deeply and make decisions fast

Strong copywriting skills (ads that convert, not just sound good)

What Separates Top Candidates

Experience managing

$100K–$250K+ monthly budgets

Strong understanding of

full‑funnel strategy

Hands‑on experience with:

UGC workflows

Video ad production

Use of AI tools for creative and optimization

Familiarity with:

GoHighLevel

Close CRM

What a Typical Day Looks Like

Review campaign performance across accounts

Launch new creatives and test variations

Optimize budgets, targeting, and bids

Analyze data and identify scaling opportunities

Brief creative team on new angles

Align campaigns with revenue goals

In short:
You are responsible for

turning ad spend into revenue at scale.

Key Metrics (KPIs)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Creative testing velocity

Campaign scalability and growth

Interview Process

Initial Phone Screen

Video Interview with Recruiter

Client Interview

Offer & Background Verification

Apply Now
If you’re a

performance‑driven Media Buyer who understands how to scale Meta ads using both data and creative , this role gives you full ownership and real impact.

Apply now and

own performance, not just campaigns.

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