Digital Marketing Manager (Council Bluffs)

Position Summary
Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to accelerating that growth through scalable digital marketing systems, demand generation, and measurable pipeline contribution.

This is a hands-on, performance-driven B2B digital marketing role focused on building and scaling Forza’s digital growth engine. You will lead digital demand generation initiatives across email, LinkedIn, paid media, SEO, website optimization, marketing automation, and conversion funnels.
You will help architect the systems (tech stack), campaigns, analytics, and AI/automation capabilities necessary to significantly expand and scale Forza’s digital reach, improve conversion performance, and directly support aggressive sales growth objectives.

This is not a coordinator role. This role is for a builder, strategist, analyst, and executor who understands how to connect digital marketing activity directly to revenue outcomes.

What You’ll Own
Build and execute integrated B2B digital demand generation campaigns across email, LinkedIn, paid media, SEO, website, and retargeting activities and channels
Develop and optimize scalable lead generation and conversion funnel strategies and tactics for both broad market outreach and targeted niche account campaigns
Own digital campaign performance, optimization, and ROI tracking across all major channels
Manage email marketing strategy and tactics including campaign calendars, automation workflows, segmentation, nurture sequences, and performance reporting
Optimize LinkedIn growth initiatives including organic engagement, audience targeting, paid advertising, and lead conversion optimization
Improve website traffic, conversion rates, visitor identification, attribution tracking, and retargeting capabilities
Lead SEO strategy including technical SEO, content optimization, backlink growth, keyword development, domain authority improvement, and AI/LLM search optimization
Build reporting dashboards and analytics systems that translate digital performance into actionable business insights
Partner closely with Sales and Marketing leadership to improve marketing-qualified lead (MQL) and sales-qualified lead (SQL) generation
Help evaluate and implement a stronger tech stack including marketing automation, AI, and digital technology tools that improve scalability and efficiency
Support campaign asset development in collaboration with Creative and Product teams
Continuously test, optimize, and improve conversion performance across campaigns and digital touchpoints

What Success Looks Like
Significant growth in marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
Increased contribution to sales pipeline and revenue growth
Improved conversion rates across digital campaigns and lead funnels
Measurable increases in website traffic, engagement, and customer acquisition
Growth in LinkedIn audience engagement and lead generation performance
Improved SEO rankings, search visibility, and organic traffic
Strong reporting discipline with clear attribution, ROI tracking, and performance insights
Successful implementation of scalable digital marketing systems and automation processes
Increased marketing efficiency through optimization, AI tools, and automation

What We’re Looking For
Proven B2B digital marketing experience with strong demand generation and lead funnel expertise
Experience executing and optimizing multi-channel digital campaigns end-to-end
Strong understanding of conversion funnels, customer acquisition, attribution, and marketing analytics
Experience with SEO strategy, technical optimization, and content-driven search growth
Experience managing email marketing systems, nurture campaigns, and marketing automation
Strong analytical mindset with the ability to translate data into strategic recommendations and business impact
Experience with paid digital advertising platforms including LinkedIn, Google Ads, and retargeting platforms
Understanding of AI tools and emerging AI/LLM search optimization opportunities
Strong writing and communication skills with the ability to create conversion-focused messaging
Comfortable operating in a fast-paced, growth-focused environment with high ownership and accountability
Strong collaboration skills across Sales, Creative, Product, and Leadership teams

Core Skills & Competencies
Digital demand generation strategy
Full-funnel campaign development and optimization
Marketing automation and CRM workflows
Email marketing and nurture strategy
LinkedIn organic and paid growth strategies
SEO, technical SEO, and AI/LLM search optimization
Website analytics and conversion optimization
Performance reporting, attribution, and dashboard development
Paid media campaign management and optimization
Marketing technology and AI tool proficiency
Strong project management and execution discipline
High attention to detail and organizational excellence
Data-driven decision making and continuous optimization mindset

Qualifications
Bachelor’s degree or equivalent experience
3+ years of digital marketing or demand generation experience preferred
Experience with digital marketing platforms, analytics tools, CRM systems, and automation software
Experience with SEO tools and website analytics platforms
Experience with LinkedIn Ads, Google Ads, or other paid media platforms preferred
Experience building and optimizing conversion-focused campaigns
Experience using AI tools in marketing workflows
B2B marketing experience preferred

Why This Role Matters
This role will help build and scale the digital growth engine that supports Forza’s next phase of expansion.
You won’t simply manage campaigns — you will help create the systems, automation, analytics, and demand generation capabilities that directly fuel pipeline growth, customer acquisition, and long-term revenue scalability.
This role has the opportunity to make a visible and measurable impact on the future growth trajectory of the company.