Director of Branding & Marketing

Director of Branding & Marketing

Behavioral Health | Healthcare Services | Growth Strategy
We are seeking a strategic, execution-driven Director of Branding & Marketing to lead the design, development, and company-wide implementation of our marketing strategy for a leading behavioral health ecosystem operating at the intersection of medical-legal, psychological, and healthcare services.
This individual will be responsible for shaping and scaling our brand across multiple divisions while driving growth through innovative, data-driven marketing initiatives.
This role sits at the intersection of brand, growth, partnerships, and provider recruitment, requiring both high-level strategic thinking and hands-on execution. The ideal candidate has experience marketing complex healthcare services — preferably within behavioral health, medical-legal, healthcare services, or provider network environments — and is fluent in modern marketing tools including AI-driven platforms, CRM and automation systems, analytics tools, digital growth strategies, and emerging content channels.
What You'll Drive

Lead company-wide branding, growth marketing, and market expansion initiatives across multiple divisions and service lines
Develop scalable, multi-channel marketing strategies across digital, content, SEO, social media, PR, partnerships, and emerging platforms
Build innovative provider recruitment marketing campaigns designed to attract high-quality clinical talent nationally
Develop go-to-market strategies that support regional and national expansion efforts
Partner closely with executive leadership on long-term brand positioning, growth strategy, and organizational visibility
Utilize AI-driven marketing tools, automation platforms, CRM systems, and analytics to drive measurable growth and operational scalability
Identify and implement emerging marketing technologies, content channels, and growth opportunities
Ideal Background

5+ years of experience in marketing leadership roles
Proven success building and executing multi-channel marketing and growth strategies
Experience within behavioral health, healthcare services, medical-legal, or related healthcare environments strongly preferred
Demonstrated ability to market effectively to both B2B and B2C audiences
Experience recruiting providers or professionals through marketing initiatives strongly preferred
Deep understanding of digital marketing, brand development, demand generation, and growth strategy
Experience scaling marketing efforts regionally and nationally
Proficiency with AI marketing platforms, CRM systems, analytics tools, automation platforms, and modern marketing technology
Strong analytical, strategic, and creative thinking skills
Ideal Candidate Profile

A builder and operator who can both strategize and execute
Comfortable in a fast-growing, multi-division environment
Forward-thinking, with a strong grasp of emerging marketing trends, AI tools, and digital innovation
Able to translate complex healthcare services into clear, compelling messaging
Passionate about healthcare access, behavioral health, and mission-driven growth
Why This Opportunity

Opportunity to help shape a nationally expanding behavioral health platform
High-visibility leadership role with direct executive collaboration
Fast-growing, innovative environment with significant runway for growth
Mission-driven organization focused on expanding access to behavioral health services
This opportunity is ideal for a marketing leader who thrives in high-growth environments, understands complex healthcare ecosystems, and wants to build scalable marketing infrastructure with direct impact on organizational growth and expansion.
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