Area 24 Sales Manager

Responsibilities

Oversee regional retail, wholesale, accessory, and ancillary sales; develop dealer network; manage area dealer inventory; coordinate dealer advertising, promotions, and merchandising; operate within assigned budget guidelines.
Achieve assigned retail sales targets by supporting dealers with advertising, promotions, and merchandising in line with Suzuki programs; maintain market share at or above national and regional averages.
Achieve assigned wholesale sales targets, including any special assignments; use Suzuki programs and follow guidance from the National Sales Team to meet goals.
Develop dealer network by establishing new quality dealers, managing priority ownership changes, and replacing poorly performing dealers; prepare monthly plans to upgrade the network.
Manage dealer inventory to ensure rapid product turnover; maintain inventory turn rate equal to or better than the national average; reduce non‑current inventory; transfer and sell stock between dealers as appropriate.
Conduct effective dealer visits using Dealer Contact Reports; report weekly field activities and plans to the National Sales Team; document dealer performance and progress.
Build relationships with dealership staff; review Suzuki Retail Finance, Accessory, Advertising, and Program bulletins to keep dealers informed of current programs.
Promote ancillary support products such as Suzuki Extended Protection during dealer visits and communications.
Prepare and implement group promotions and advertising activities; encourage co‑op fund usage and ensure dealer participation.
Ensure dealers use Suzuki‑branded fixtures; provide merchandising and display advice; maintain a strong Suzuki product presence and image.
Oversee facility upgrades, display layouts, and Suzuki identification to improve dealer presence; participate in Suzuki‑sponsored open houses, consumer shows, demo events, product displays, and meetings.
Maintain high Suzuki product knowledge; provide annual product knowledge training and policy/procedure instruction to dealer personnel.
Communicate competitive sales activity and area performance to the National Sales Manager; provide recommendations and suggestions for improvement.
Submit all required reports per company policy in a timely manner; operate and maintain company‑provided equipment professionally.
Qualifications

Minimum three years of outside sales experience, with emphasis on retail sales in the motorcycle or related industry.
Background in retail finance and dealer support/development is a definite plus.
Excellent selling, organizational, written, verbal, and presentation skills required.
Must be able to ride a motorcycle and ATV; must possess a valid state‑certified motorcycle endorsement on a driver’s license.
Must be able to move wheeled motorcycles and ATVs, work in a standard or home office setting, and use standard office equipment including a computer.
Must travel extensively throughout the assigned sales territory and attend meetings away from home city; must be able to lift and carry materials weighing up to 50 pounds.
Business casual attire (e.g., “Dockers” style slacks with a polo or button‑down shirt) required for all dealer visits, consumer events, office visits, and any public representation of the company.

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