Responsibilities
- Oversee regional retail, wholesale, accessory, and ancillary sales; develop dealer network; manage area dealer inventory; coordinate dealer advertising, promotions, and merchandising; operate within assigned budget guidelines.
- Achieve assigned retail sales targets by supporting dealers with advertising, promotions, and merchandising in line with Suzuki programs; maintain market share at or above national and regional averages.
- Achieve assigned wholesale sales targets, including any special assignments; use Suzuki programs and follow guidance from the National Sales Team to meet goals.
- Develop dealer network by establishing new quality dealers, managing priority ownership changes, and replacing poorly performing dealers; prepare monthly plans to upgrade the network.
- Manage dealer inventory to ensure rapid product turnover; maintain inventory turn rate equal to or better than the national average; reduce non‑current inventory; transfer and sell stock between dealers as appropriate.
- Conduct effective dealer visits using Dealer Contact Reports; report weekly field activities and plans to the National Sales Team; document dealer performance and progress.
- Build relationships with dealership staff; review Suzuki Retail Finance, Accessory, Advertising, and Program bulletins to keep dealers informed of current programs.
- Promote ancillary support products such as Suzuki Extended Protection during dealer visits and communications.
- Prepare and implement group promotions and advertising activities; encourage co‑op fund usage and ensure dealer participation.
- Ensure dealers use Suzuki‑branded fixtures; provide merchandising and display advice; maintain a strong Suzuki product presence and image.
- Oversee facility upgrades, display layouts, and Suzuki identification to improve dealer presence; participate in Suzuki‑sponsored open houses, consumer shows, demo events, product displays, and meetings.
- Maintain high Suzuki product knowledge; provide annual product knowledge training and policy/procedure instruction to dealer personnel.
- Communicate competitive sales activity and area performance to the National Sales Manager; provide recommendations and suggestions for improvement.
- Submit all required reports per company policy in a timely manner; operate and maintain company‑provided equipment professionally.
Qualifications
- Minimum three years of outside sales experience, with emphasis on retail sales in the motorcycle or related industry.
- Background in retail finance and dealer support/development is a definite plus.
- Excellent selling, organizational, written, verbal, and presentation skills required.
- Must be able to ride a motorcycle and ATV; must possess a valid state‑certified motorcycle endorsement on a driver’s license.
- Must be able to move wheeled motorcycles and ATVs, work in a standard or home office setting, and use standard office equipment including a computer.
- Must travel extensively throughout the assigned sales territory and attend meetings away from home city; must be able to lift and carry materials weighing up to 50 pounds.
- Business casual attire (e.g., “Dockers” style slacks with a polo or button‑down shirt) required for all dealer visits, consumer events, office visits, and any public representation of the company.