Extend is hiring: Social Media Marketer in New York

Extend is building the unified end-to-end document processing platform for developers building AI applications. We're on a mission to transform how the world works with unstructured data.

As the Social Media Marketer at Extend, you'll own how we show up across X and LinkedIn (potentially additional channels), defining the way developers discover and interact with Extend. You'll run our company channels end-to-end, own the strategy and cadence behind activating our executive team, and conduct social listening to engage with the community.

We are lucky to have power users, engaged partners, and strong relationships within the startup ecosystem. You will also own nurturing and activating our broader community.

If you view social as a growth engine, are fluent in X culture, have strong opinions on what defines good B2B marketing, and ship with a bias for action, then this role is for you.

Why you should consider joining

We've grown revenue 4x last year to several million ARR, with growth continuing to accelerate

We have a product loved by users and being used in mission-critical flows at enterprises (Square, Zillow, Chime) and startups (Brex, Mercury, Checkr), and many more

The market for document processing has expanded 1000x due to LLMs, and all existing solutions are low NPS

We're punching well above our weight, supporting customer and revenue metrics with half the team size of other startups — everyone joining at this stage will have outsized impact

We've raised our series A & de-risked the business, but there's tremendous upside ahead; now's the perfect time to join.

You'll be joining a talent dense team operating in a high performance culture, in-person in NYC, with high equity ownership

You'll get a front row seat to how a successful startup is built with plenty of leadership opportunities as we grow quickly

Impact
Distribution is one of the highest-leverage opportunities we have. Our product wins bake-offs, but the category is loud and the companies that consistently capture developer mindshare on social are the ones pulling away. You'll be the person who makes sure Extend is one of them, and over time, you'll shape how we think about content strategy as a whole.

Here's a few of the things you'll be working on:

Building a content engine that compounds. Every blog post, customer story, launch, and technical write-up gets the distribution it deserves across both company and executive accounts

Owning the strategy and cadence of our executive content, making our team authentic and trusted voices in the B2B AI and document processing conversation

Designing and running social-first campaigns around launches, customer wins, and product moments in tight coordination with marketing, product, and engineering

Establishing the metrics that matter (followers, qualified engagement, inbound, pipeline-influenced) and building a feedback loop so we double down on what compounds

Experimenting aggressively across formats (long-form threads, memes, video, carousels, Thought Leader Ads, podcast clips) and treating the work like a portfolio of bets

Role

Own Extend's company social presence on X and LinkedIn end-to-end — strategy, cadence, voice, content, social listening, engagement, and reporting

Own the process, strategy, and cadence of our executive content program — build the intake system that turns their meetings, learnings, and opinions into posts, and ship at a high cadence

Grow into owning broader content strategy across the company — from social to blog to launches to recruiting content — as the role and team scale

Engage in the developer and B2B AI conversation in real time — show up in the replies, build relationships with founders and creators, and source content opportunities from what's happening in the category

Have complete ownership over the work you do — as an early team member, you'll truly own a large surface area and work directly with the CEO and other founding members

Eventually hire and manage contractors (video editors, designers, ghostwriters) and own the social budget as the team grows

About you

Strong writing and speaking skills, with the ability to explain technical ideas simply — you can take something dense (LLMs, document processing, evals, agents) and turn it into a post a non-technical operator and a senior engineer will both want to read

You live where developer and tech culture is shaped on the internet — you know the accounts, the memes, the in-jokes, the unwritten rules, and the difference between content that resonates and content that gets ignored

Direct experience scaling social media and ghostwriting, with examples you can show us, and a portfolio of accounts you've built or grown on X and/or LinkedIn — your own or someone else's — with numbers attached

Bonus: experience and interest in producing video content (short-form, podcast clips, founder-led video)

Benefits
Beyond the below, we care deeply about each of our candidates on a personal level. We take the time to understand your needs to craft a package designed for you:

Insurance - 90% health insurance premium coverage

Relocation - for candidates based outside of NYC

Unlimited PTO policy - we trust everyone like owners, take what you need

Daily lunch & snacks covered (plus dinner if you're in the office late) - you'll never go hungry and you help pick the snacks

Unlimited token / tooling access - no handicaps on your productivity

Learning and development investment - we invest heavily in our team and support your growth

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