Somewhere is hiring: Social Media & Digital Marketer in New York

Social Media & Digital Marketer

Priority Location: Latin America
Working Hours: 9am - 5pm (Mon - Fri) EST / CST overlap
Salary Range: $2,000 - $2,500 USD ($) per month (The final offer is at the client's discretion and depends on the candidate's interview result, skills, and experience.)
Type of contract: Independent Contractor
Type of job: Remote
About the Company:
Our client is an exciting early-stage technology startup building infrastructure solutions for game server hosting across major gaming titles including Minecraft, Rust, and other large multiplayer platforms.
Founded by a highly technical entrepreneur, the company is currently focused on scaling brand awareness, building community traction, and driving product growth as they work toward product-market fit. The business operates lean and fast, with a startup mentality centered around ownership, speed, creativity, and experimentation.
The current team consists of the founder and an offshore Brand Strategist who will oversee the broader marketing function. As the company enters its next growth phase, they are looking for a highly initiative-driven Digital Marketing Specialist to help establish a stronger online presence, build community engagement, and support creator partnerships within the gaming ecosystem.
This is an opportunity to join an ambitious startup early and play a meaningful role in shaping the company's brand and growth trajectory.
About the Role:

We are looking for a creative, hands-on, and highly proactive Social Media & Digital Marketing Specialist who thrives in startup environments and enjoys wearing multiple hats.
This role is ideal for someone who can combine:
Social media execution
Content creation
Community engagement
Creator outreach
Partnership management
Digital growth initiatives
The successful candidate will work closely with the Brand Strategist to build and execute the company's digital marketing strategy across social platforms and gaming communities.
This is not a highly corporate or siloed marketing role. The client is specifically looking for someone entrepreneurial, resourceful, and action-oriented who can take ownership and help build marketing systems from the ground up.
Key Responsibilities:

Build and manage the company's social media content calendar
Create and publish engaging content across multiple digital platforms
Develop social media campaigns aligned with the gaming community and target audience
Research and engage with YouTubers, Twitch streamers, gaming creators, and influencers
Manage outreach, sponsorship discussions, and creator partnerships
Collaborate closely with the Brand Strategist on brand direction and campaign execution
Monitor engagement, performance metrics, and audience growth
Identify new marketing opportunities and growth channels
Assist with digital marketing strategy and campaign ideation
Support SEO initiatives where applicable
Stay current with gaming culture, online trends, creator ecosystems, and platform updates
Required Skills & Experience:

Previous experience in:
Social Media Marketing
Digital Marketing
Content Marketing
Community Growth
Creator/Influencer Outreach
Strong understanding of social media platforms and digital content strategy
Excellent written English communication skills
Strong creative thinking and initiative
Comfortable working independently in a startup environment
Strong organizational and project management skills
Ability to move quickly and execute without heavy structure
Passion for gaming, internet culture, or online communities
Comfortable working full-time aligned to US business hours
Preferred Skills & Experience:

Experience within gaming, esports, SaaS, hosting, or tech startups
Experience working with influencers, streamers, or creator partnerships
Basic SEO knowledge
Graphic design, short-form video editing, or content creation skills
Startup or entrepreneurial experience
Compensation Structure:
The successful candidate will help establish a strong and consistent online presence for the business, grow community engagement, create meaningful creator partnerships, and support the company's broader growth goals as it scales toward product-market fit.
This role will play a key part in helping the company stand out in the highly competitive gaming infrastructure space.