Group Product Manager

Job Title:
Group Product Manager CHC
Business Unit:
Marketing Emerging Markets
Function:
Emerging Market
Location:
Mumbai
At Sun Pharma, we commit to helping you

Create your own sunshine

by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys.
What will you do?

The person would be responsible for OTC/X business in select markets in South-East Asia & Indian Sub-continent (ex-India) by partnering with in-country Brand Managers to drive consistent brand & trade strategy execution. This role is responsible for translating global brand direction into strong local activations, ensuring alignment while delivering commercial impact. The incumbent shall manage integrated campaigns, support portfolio growth, and act as a key bridge between global and country teams.
Individual will be expected to work across one or more focus markets such as Thailand, Myanmar, Malaysia, and Bangladesh, depending on business priorities and project needs.
This role will have an international travel requirement of at least 4-6 week-long trips per year.
A reas of Responsibility:

Brand Strategy & Market Alignment

Support development and execution of annual brand plans aligned to regional and country business objectives

Work closely with in-country Brand Managers to adapt global strategy into relevant local initiatives

Ensure consistency of brand positioning, messaging, and visual identity across markets

Analyze market trends, competitive activity, and consumer insights to identify growth opportunities

Campaign & Activation Management

Lead execution of ATL, BTL and digital campaigns across multiple markets

Coordinate with creative agencies, media partners, and internal stakeholders

Partner with in-country teams to ensure timely rollout of campaigns in retail and pharmacies

Track campaign performance and recommend optimization actions

Sales Enablement & Trade Support

Work with Sales and Trade Marketing to drive strong in-store execution

Support promotional planning and channel-specific initiatives

Budget & Performance Management

Assist in managing brand budgets and monitoring ROI

Track KPIs such as market share, distribution, and campaign effectiveness

Prepare dashboards, reviews, and performance presentations

Innovation and Cross-Functional Collaboration

Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.

Coordinate with business development teams to build business cases for future products

Work closely with Medical/Regulatory, Supply Chain, Digital, CMI, and external agencies

Collaborate with in-country Brand Managers to ensure smooth execution

Educational Qualification

MBA in Marketing
Experience and Skills:

5-8 years of product & trade marketing experience

Good communication & negotiation skills

Proficient in excel ~ comfortable in managing large data files & analyzing information

Experience working with multiple markets or regional teams preferred

Proven agency management and integrated campaign experience

Relationship oriented & a good collaborator.

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Lets create a brighter future together!
Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

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