Social Media Manager

We’re looking for a Social Media expert to own client management and development programs for social media community building and engagement. Not only will you be responsible for growing followers among the top social channels, but you’ll be actively involved in knowing and teaching best practices and trends in social media marketing. As a leader and strategic thinker, you’ll be responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.

What You Need

5+ years' experience in retail social media community to include full strategy and content development

Experience with the retail industry and tagging for ecommerce

A thorough knowledge of best practices for new and developing social networks

Experience measuring, analyzing and reporting on social media campaigns

Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions

Bonus experience and skills include Adobe Creative Suite, copywriting, designing graphics, demand generation marketing, and blogging

What You Would Do

Develop strategies for, and manage all social properties including Facebook, Pinterest, Instagram, YouTube, Twitter, LinkedIn and other emerging channels

Research, identify and engage with key influencers, bloggers and content portals related to our key areas of focus

Develop and implement regular social promotions and campaigns, and report on their success

Drive consistent, relevant traffic and leads from our social network presence

Lead the development of content calendars and efficient content production

In collaboration with the creative team, develop brand voice and guide content asset development

Collaborate with account and creative teams to create, manage and post ongoing content to support blogs and other social communities, including articles, GIFs, images, videos, podcasts, etc.

Lead tagging, titling, linking and keyword optimization of all content

Develop ongoing actionable reporting based on mutually agreed upon client KPIs

Explore new ways to engage new and existing social networks to reach our prospects and customers

Launch influencer seeding strategies to support new products, brand campaigns and other social media drivers

Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who don’t yet know us

Remain up to date on branded content regulations and restrictions

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