Marketing Director

Job Title: Marketing DirectorWork Location: Middlesex County, MassachusettsSummary:Seeking a strategic and hands-on Marketing Director to lead US marketing initiatives, focusing on building brand awareness, credibility, and commercial presence. This role requires a blend of scientific expertise and practical marketing execution to drive engagement and business growth in the US market.Responsibilities:Design and implement marketing strategies to enhance brand visibility and promote preclinical services and mouse models in the US market.Adapt global messaging and positioning to effectively engage US-based biotech and pharmaceutical audiences.Oversee and update website content to ensure scientific accuracy and alignment with business objectives.Create and refine technical materials, case studies, and digital content to communicate complex scientific concepts clearly.Execute and optimize digital marketing campaigns across multiple channels, utilizing analytics and SEO to maximize engagement and lead generation.Lead multi-channel campaigns, organize technical seminars, and participate in industry events to educate and engage clients and prospects.Mentor and support marketing team members, fostering collaboration and knowledge sharing across regions.Monitor marketing performance, manage CRM systems, and continuously improve programs based on data-driven insights.Qualifications:MS or equivalent degree in biomedical or related field required; PhD preferred. Relevant experience in pharma, biotech, or CRO settings may substitute for advanced degree.Comprehensive understanding of drug discovery processes, including small molecules and biologics.Demonstrated ability to develop and execute marketing strategies and programs.Excellent scientific communication and cross-functional collaboration skills.Proactive, adaptable, and comfortable building marketing programs in a growing market.Willingness to travel as necessary.MBA, business training, or Chinese language proficiency is advantageous.