ABOUT MYPASS GLOBAL
MyPass Global is a B2B SaaS platform built for workforce compliance in mining, energy, oil and gas, and heavy industry. Founded in Sydney in 2013, we connect 1,500+ organisations and 160,000+ verified workers across Australia, New Zealand, Chile, and North America.
Our worker‑owned Skills Passport creates a network effect competitors cannot replicate: every new operator that mandates MyPass pulls in their service providers, and every new service provider brings workers. We are backed by OneVentures ($7.5M Series A, February 2026) and trusted by BHP, Chevron, Shell, Woodside, and Methanex.
We need a Senior Marketing Manager who can execute the strategy with precision, someone who can equally build and deliver to brief, moves fast, and has a natural curiosity around the role of AI in Marketing.
THE ROLE
You are the execution engine for MyPass marketing in 2026. You'll own delivery across four strategic pillars:
1. Events & Webinar Experiences
Our highest-converting channel. You own end-to-end delivery of the annual events calendar (Perth, Brisbane, and Melbourne) - executive roundtables, conference fringe events, VIP dinners, and stakeholder‑segmented webinars.
- Manage venue sourcing, speakers, logistics, registrations, and post‑event follow‑up
- Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver
- Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.
2. Content & Thought Leadership
MyPass needs to be found in AI‑powered search and trusted by sector executives. You own the content production workflow.
- Support AEO/SEO content production targeting high‑value buyer queries (5 articles/week output target via AI‑assisted workflows)
- Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.
- Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result‑led format
- Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions
- Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.
3. Paid Advertising
This is hands‑on execution, you manage campaigns directly, not just brief agencies.
- LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments
- Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.
- Run always‑on retargeting programs to re‑engage warm audiences from events, webinars, and gated content downloads
- Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel
- Manage paid budget allocation and report on cost per MQL, SQL, and channel‑level pipeline contribution monthly
- Brief and manage external agency or contractor support where needed.
4. ABM Campaigns & Champion Enablement
MyPass sells to buying committees of 8+ decision‑makers across a 9–15 month cycle. You support the champion to sell internally, not just keep them warm.
- Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)
- Understand AI workflows
- Build champion enablement kit: ROI templates, cost‑of‑non‑compliance data, stakeholder‑specific one‑pagers
- Manage LinkedIn targeted ads, content syndication, and always‑on paid campaigns
- Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas
5. Marketing Operations & Reporting
- Produce & analyse marketing performance data and optimise campaigns using HubSpot, and analytics tools
- Maintain HubSpot campaigns, account accuracy, and inbound lead experience.
- Oversee social media, branding, and merchandise for events.
- Be the primary point of contact across the business for Marketing requests.
YOUR BACKGROUND
We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:
- B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors
- Proven track record delivering events that generate pipeline
- Hands‑on HubSpot experience – nurture, attribution, reporting
- Experience marketing to multi‑stakeholder enterprise buying committees
- Ability to write and brief compelling, sector‑specific content
- Comfortable operating as a senior individual contributor without close day‑to‑day management
- Familiarity with ABM strategy and execution (1:1, 1:few models)
- Strong project management
- AI‑forward: already using AI tools to multiply output, not experimenting cautiously.
WHO YOU ARE
Beyond the skills, we're looking for a specific type of person:
- You are a doer first. You don't wait for a playbook to be handed to you, you help write it.
- You are commercially wired. You think about pipeline and revenue, not just reach and impressions.
- You are comfortable with ambiguity. The org chart is changing, the strategy is evolving, and not everything is defined. You add structure rather than needing it.
- You work smarter with AI. You already know how to use AI to multiply your output. This is a lean team and you need to punch above your weight.
WHAT WE OFFER
- Hybrid working: office presence in Sydney with travel for events
- Direct access to the Fractional CMO and VP Sales — minimal hierarchy
- Real ownership: you run programs end‑to‑end, not just execute tasks
- A genuinely interesting sector – workforce compliance in mining and energy is mission‑critical
- AI‑forward culture: we expect you to work smarter, not just harder
- A platform with genuine product‑market fit and enterprise social proof
- Opportunity to shape the marketing function as it scales