Content Marketing Manager (12-month Maternity Leave Cover) (Adelaide)

Company Overview

Australia's largest online MBA provider, the Australian Institute of Business (AIB), offers a range of high‑quality tertiary programs including the AIB MBA.
Content Marketing Manager (12‑month Maternity Leave Cover)

About the Role
The Content Marketing Manager will lead AIB’s organic content strategy, driving brand awareness, engagement, and conversion through storytelling and data‑led decision‑making. The role oversees AIB’s organic social media presence, manages a small content team, and ensures all organic content aligns with the organisation’s brand, values, campaigns and strategic objectives.
Reporting directly to the Marketing Director, you’ll blend creativity with strategy, producing compelling content that strengthens AIB’s market position and supports our business growth.
Key Responsibilities

Design and execute content strategies to build brand positioning, generate leads, and support engagement and retention.
Oversee planning and delivery of organic social content to drive engagement and reach.
Build and manage a content calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
Mentor and guide a content team, fostering creativity, accountability, and growth.
Ensure all content reflects AIB’s brand voice, values, and guidelines.
Collaborate with cross‑functional teams (Digital, Creative & Campaign, CRM, Events) to deliver integrated content campaigns.
Maintain guidelines to ensure consistency, compliance, and quality.
Experience

At least 7 years in content marketing, social media, or editorial roles.
Minimum of 3 years of experience leading and mentoring content teams.
Experience in B2B, education, or service industries is highly desirable.
Knowledge

Deep understanding of content marketing principles, storytelling, and audience engagement.
Up‑to‑date knowledge of organic social media trends and platforms.
Solid knowledge of SEO, analytics, and content distribution.
Strong grasp of brand voice and positioning.
Familiarity with CMS platforms, social scheduling tools, analytics dashboards, and marketing automation.
Qualifications

A degree in Marketing or a related field (or equivalent relevant experience).

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