Overview
T-Mobile is in pursuit of exceptional talent to join our executive team. We are looking for a leader who can steer the company toward new heights of success, driving strategic initiatives and leading a talented team of professionals. The Media Director is a senior strategic leader responsible for defining and executing the paid media strategy across all channels to drive acquisition growth, brand impact, and business performance.
Job Responsibilities
- Define and lead full-funnel paid media strategy, translating business and growth objectives into scalable plans and measurable outcomes.
- Steward T-Mobile's $1B+ paid media investment with strong financial discipline, using MMM and advanced data sets to drive continuous improvement in efficiency, performance, and ROI.
- Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives.
- Establish the integrated media strategy across brand, postpaid, and broadband businesses.
- Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities.
- Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data‑backed recommendations.
- Serve as a senior thought leader on performance marketing trends, platform innovation, privacy‑safe measurement, and emerging media opportunities.
- Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities.
- Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T‑Mobile's Values in Action.
- Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends.
Education and Work Experience
- 12+ years media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended).
- Strong experience in digital planning and activation across multiple platforms and disciplines.
- Ability to deliver clear, compelling strategies and performance updates; exudes executive presence and effectiveness at influencing senior leaders and direct reports.
- Ability to translate numbers and data into actionable plans, explaining decision making through data.
- Established history of positive results and strong partnership managing an agency.
- Creates influence among senior leaders with a confident and strategic POV; dedicated to coaching and growing a team of best‑in‑class professionals; fosters a culture rooted in TMUS Values in Action.
- Ability to guide team on leveraging 1,000+ data inputs to drive media recommendations and optimizations. Experienced with Marketing Mix Models and Attribution Models and how media decisions can deliver on business and marketing needs.
- Identifies and briefs the team to act on areas of opportunity within Marketing, Media, and Operations to deliver better output and outcomes.
- Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas.
- Lead multiple work streams and teams simultaneously in a fast‑paced environment.
- Bachelor’s Degree in Business, Marketing, Communications or related field; Master’s preferred.
Knowledge, Skills, and Abilities
- Ability to communicate effectively across team and organizational boundaries to drive consensus.
- Strong communication and people skills.
- Agile and adaptive.
- Collaborative yet influential.
- Flexible, self‑starter, and comfortable working in a rapidly changing environment.
- Desire for high responsibility and ownership; works with minimal supervision.
- Creative problem solver and solutions provider.
- Ability to prioritize multiple projects; detail‑oriented and organized.
- At least 18 years of age.
- Legally authorized to work in the United States.
Travel and Regulatory
Travel Required: Yes.
DOT Regulated Position: No. Safety Sensitive Position: No.
Compensation and Benefits
Base Pay Range: $151,000 – $204,200. Corporate Bonus Target: 25%. The starting pay within this range depends on qualifications and experience. Many Corporate employees are eligible for a year‑end bonus based on company and/or individual performance.
Benefits include medical, dental, and vision insurance; a flexible spending account; 401(k); employee stock grants and purchase plan; paid time off and up to 12 paid holidays; paid parental and family leave; family‑building benefits; backup care; tuition assistance; voluntary health coverages; and various discounts on mobile and internet services. Additional benefits are available for qualifying employees.
Equal Opportunity Statement
T-Mobile USA, Inc. is an Equal Opportunity Employer. All hiring decisions are made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, disability, or any other protected status. Discrimination, retaliation, or harassment based on any of these factors is not tolerated.
If you are an individual with a disability and need a reasonable accommodation at any point in the application or interview process, please contact or call 1‑844‑873‑9500. This contact channel is not a means to apply or inquire about a position and we cannot respond to non‑accommodation related requests.
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