AVP of Marketing & Communications

Job Description
Assistant Vice President (AVP), Marketing & Communications

Location:

Sarasota, FL (on-site 5 days/week; occasional travel to Orlando)
Compensation:

$160K-$175K
Position Overview

The AVP of Marketing & Communications will lead the company's enterprise-wide marketing, branding, and communications strategy to support growth initiatives, including product launches, market expansion, and new business ventures. This individual will serve as the strategic leader for all marketing and communications functions, partnering closely with executive leadership to drive brand positioning, revenue growth, and organizational visibility across multiple entities.
Ideal Candidate

The ideal candidate is a strategic, hands-on marketing executive with expertise in brand management, product commercialization, communications, and growth strategy within a fast-paced, high-growth environment.
Key Responsibilities
Develop and execute enterprise marketing and communications strategies aligned with business objectives
Lead brand architecture, positioning, and governance across multiple companies and products
Drive go-to-market strategies for new products, business lines, and market launches
Partner cross-functionally with Product, Sales, Underwriting, Actuarial, Legal, and Compliance teams
Oversee internal and external communications, executive messaging, and stakeholder engagement
Lead digital marketing, content strategy, social media, and multi-channel campaigns
Build and develop a high-performing marketing and communications team
Manage marketing budgets, agency/vendor relationships, and performance analytics
Support enterprise events, agent engagement initiatives, and brand experience programs
Utilize data and market insights to optimize marketing effectiveness and business outcomes
Qualifications
Bachelor's degree required; MBA or related advanced degree preferred
10+ years of progressive marketing, communications, or brand leadership experience
5+ years in senior leadership roles
Insurance, MGA, or regulated industry experience strongly preferred
Proven success with product launches, market expansion, and multi-entity organizations
Strong executive presence, strategic mindset, and leadership capabilities

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