Social Media & Content Specialist

POSITION SUMMARY

At Cafe Rio, we don't just make delicious, craveable, seriously fresh food - we create experiences people talk about.

We're looking for a Social Media & Content Specialist who owns the voice of the customer. Not just posting content, but actively listening, engaging, and shaping the conversation around Cafe Rio in real time.

This role is about more than social. It's about being plugged into culture, understanding where conversations are happening, and making sure Cafe Rio shows up in the right way, at the right time - every time.

If you are organized, move fast, think strategically, and care deeply about brand perception and engagement, this role is for you.

What You'll Own (aka Your Playground)

Social Strategy & Execution

Execute Cafe Rio's social media strategy across all platforms
Build and manage social media content calendars
Execute organic social posting with consistency and speed
Own social content creation (copy, direction, concepts) coordinating with freelancers when apprpropriate

Community & Engagement

Manage daily engagement across comments, DMs, and tags
Reshare stories and engage with customers in real time
Actively participate in conversations happening about Cafe Rio - not just on owned channels
Moderate comments and messages to protect brand reputation

Brand Voice & Sentiment

Own and maintain Cafe Rio's voice across all social platforms
Monitor brand sentiment and identify trends in customer perception
Ensure the brand is represented accurately and positively in real-time conversations
Execute real-time crisis communication on social - responding, moderating, and maintaining platform presence; escalates emerging issues to the Manager of Brand Culture and Activations

Content & Campaigns

Develop and execute content for launches, campaigns, and LTOs
Create hype and drive conversation around new menu items
Adapt and execute leadership-approved campaign messaging for each platform - translating core messages into platform-specific captions, hooks, and tone
Stay on top of cultural and platform trends to keep content relevant

Influencer & Partnerships

Execute influencer activations - manage briefs, reviews, and posting coordination, working closely with Manager of Brand Culture and Activations to select and contract partners.
Execute brand partnership deliverables - coordinate logistics and uphold agreements for the brand
Engage with other brands and partners on social to drive visibility within activated partnerships
Analytics & Performance

Track and report on social media performance and engagement
Monitor key metrics including reach, engagement, sentiment, and growth
Translate insights into actionable improvements
Stay ahead of platform algorithm changes and adjust strategy accordingly

Competitive & Cultural Awareness

Monitor competitor campaigns and social activity
Identify opportunities to differentiate, stay relevant and win attention
Stay deeply connected to trends, conversations, and emerging platforms
Who You Are

You think like the customer and speak like the brand
You move fast - because you know timing is everything
You're obsessed with where conversations are happening and how to show up in them
You're both strategic and hands-on - you plan it and execute it
You care about brand reputation and protect it in real time
You don't just post - you create meaningful conversations

What Success Looks Like

Ensuring Cafe Rio is part of relevant, real-time conversations
When there is strong, consistent engagement across platforms
Increased positive brand sentiment and reach
Content that generates buzz, not just impressions
A social presence that feels human, responsive, and culturally aware
What You Bring (Qualifications)

2-3+ years of experience in social media, content, or digital marketing
Experience managing brand social accounts
Understanding of social platforms (Instagram, TikTok, Facebook, etc.)
Experience with social analytics and reporting tools
Background in QSR, retail, or multi-location brands preferred, but not required
Highly organized, proactive, and accountable

Compensation & Perks

Competitive salary range
Bonus potential based on performance
Comprehensive benefits package including medical, dental, vision, 401K
Monthly Cafe Rio Rewards (eat for free!)
Work provided cell phone (or cell phone stipend, depending on preference)
Paid time off and holidays (because burritos taste better when you're rested)
A high-performing, low-ego team that cares about results and each other

Why Cafe Rio?

Because we believe you can be high-performing and human.

We work hard, move fast, and care deeply about delivering on what we say we're going to do.
No fluff. No ego. Just great food, great people, and marketing that actually works.

Plus... unlimited bragging rights for bringing the world's most delicious smothered burrito to life.