Sugarloaf Events Marketing Coordinator

Overview
The Events Marketing Coordinator is a key member of the Sugarloaf Events team, responsible for the end-to‑end coordination of resort events and on‑mountain activations—from promotional planning and collateral development through on‑site execution and post‑event reporting. This role works in close partnership with the Marketing team to ensure all events are supported by compelling, brand‑aligned communications across digital, print, and social channels.

The ideal candidate is highly organized, creative, and energized by the pace of a working ski resort. They thrive in a fast‑moving environment, can manage multiple projects simultaneously, and bring a guest‑first mindset to everything they do.

Responsibilities
Core Responsibilities
Event Planning & Coordination

Support the Events Manager in planning, logistics, and execution of all resort events, including signature events, community programming, partner activations, competitions, and seasonal celebrations

Develop and maintain detailed event timelines, run‑of‑show documents, and logistics checklists

Coordinate with internal departments—including F&B, Mountain Operations, Guest Services, Lodging, and Retail—to ensure event needs are identified and met

Manage vendor relationships and on‑site logistics including equipment, staging, signage, and staffing needs

Recruit, schedule, train, and manage event volunteers; maintain volunteer database

Serve as the on‑site lead during events, managing day‑of execution and troubleshooting in real time

Promotional & Marketing Coordination

Work closely with the Marketing team to develop and execute event promotional plans across email, social media, paid channels, and on‑mountain signage

Brief and coordinate with the Graphic Designer on event collateral including flyers, digital assets, signage, and event programs; proofread and ensure brand consistency

Collaborate with the Photographer/Videographer to plan and brief event content capture; support content calendar integration

Coordinate with the CRM Manager on event‑related email campaigns, segmentation, and post‑event communications

Draft copy for event promotional materials, social posts, website listings, and partner communications

Maintain and update resort event listings across digital platforms and third‑party event calendars

Guest & Partner Relations

Serve as the primary point of contact for guest inquiries related to events and programming

Support sponsor and partner activations, ensuring contractual deliverables are met on‑site and in promotional materials

Represent Sugarloaf Mountain Resort as a positive brand ambassador with community partners, sponsors, and guests

Ticketing, Registration & Reporting

Collaborate with Events Manager, learning and assisting with ticketing, registration, and reporting platforms

Work with Events Manager to track event attendance, registration data, and key performance metrics

Work with Events Manager to conduct post‑event analysis and prepare recap reports with attendance figures, guest feedback, and recommendations for future events

Qualifications
Required for this Role

Bachelor's or Associate's degree in Event Management, Marketing, Hospitality, Communications, or a related field—or equivalent work experience

1–3 years of experience in event coordination, event marketing, or a closely related role

Strong organizational skills with the ability to manage multiple concurrent projects under deadline

Excellent written and verbal communication skills

Proficiency in Microsoft Office/365; comfort with digital tools and event management software

Ability to work flexible hours including evenings and weekends during peak event periods

Ability to work outdoors and on‑mountain in winter conditions

Preferred

Experience working in a resort, hospitality, outdoor recreation, or tourism environment

Familiarity with event platforms such as EventBrite, RunSignUp, as well as our CRM systems SalesForce and Springer Miller

Experience with Canva, Adobe Creative Suite, or similar tools for basic collateral creation or review

Passion for the mountain lifestyle and genuine enthusiasm for the Sugarloaf community

Working Conditions
Sugarloaf is a four‑season resort that flexes to business levels. The coordinator role should anticipate reduced hours and potential layoffs during the shoulder seasons, including late May‑July and late October‑November. Layoff and/or reduction of hours will be notified in advance and depend on business levels and the needs of the team.

Sugarloaf Team Member Benefits Include

Free lift pass for skiing and/or riding (at all Boyne Resorts)

Eligible for medical/dental/vision insurances and 401K benefits

Discounts at resort F&B and retail locations, discounted ski/snowboard lessons and rentals

Access to Nordic trails at our Outdoor Center location

Access to mid‑week golf rounds at our nationally ranked course

Full time year‑round team members are also eligible to earn paid time off

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