Sugarloaf Events Marketing Coordinator

Overview

The Event Coordinator is a key member of the Sugarloaf Events team, responsible for the planning, coordination, and execution of resort events and on-mountain activations. This role works closely with departments across the resort to deliver exceptional guest experiences through seamless event operations, entertainment programming, and logistical coordination.
The Event Coordinator supports signature festivals, concerts, races, community events, seasonal celebrations, and other resort programming from initial planning through post-event wrap-up.
This foundational role is anticipated to start within a wage range of

$19-$21 per hour

(based on experience) and has strong potential for advancement.
The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced resort environment. They enjoy bringing events to life, solving problems on the fly, and creating memorable experiences for guests.
Responsibilities

Core Responsibilities

Support the Events Manager in planning, logistics, and execution of all resort events, including signature events, community programming, partner activations, competitions, and seasonal celebrations
Develop and maintain detailed event timelines, run-of-show documents, and logistics checklists
Coordinate with internal departments - including F&B, Mountain Operations, Guest Services, Lodging, and Retail - to ensure event needs are identified and met
Manage vendor relationships and on-site logistics including equipment, staging, signage, and staffing needs
Recruit, schedule, train, and manage event volunteers; maintain volunteer database
Serve as the on-site lead during events, managing day-of execution and troubleshooting in real time
Entertainment Booking & Coordination

Assist with booking musicians, DJs, performers, speakers, and other entertainment for resort events
Develop and distribute artist itineraries, schedules, and production information
Act as the primary on-site contact for performers and entertainment partners
Coordinate with production vendors regarding staging, sound, lighting, and technical requirements
Ensure entertainment contracts and hospitality requirements are fulfilled
Guest & Partner Relations

Serve as the primary point of contact for guest inquiries related to events and programming
Support sponsor and partner activations, ensuring contractual deliverables are met on-site and in promotional materials
Represent Sugarloaf Mountain Resort as a positive brand ambassador with community partners, sponsors, and guests
Qualifications

Required for this Role

1-3 years of experience in event coordination, event marketing, or a closely related role
Strong organizational skills with the ability to manage multiple concurrent projects under deadline
Excellent written and verbal communication skills
Proficiency in Microsoft Office/365; comfort with digital tools and event management software
Ability to work flexible hours including evenings and weekends during peak event periods
Ability to work outdoors and on-mountain in winter conditions
Preferred

Experience working in a resort, hospitality, outdoor recreation, or tourism environment
Bachelor's or Associate's degree in Event Management, Business Management, Hospitality, Communications, or a related field
Familiarity with event platforms such as EventBrite, RunSignUp as well as our CRM systems SalesForce and Springer Miller.
Passion for the mountain lifestyle and genuine enthusiasm for the Sugarloaf community
Working Conditions

Sugarloaf is a four-season resort that flexes to business levels. The coordinator role should anticipate reduced hours and potential layoffs during the shoulder seasons, including late May-July and late October-November. Layoff and/or reduction of hours will be notified in advance and depend on business levels and the needs of the team.
Sugarloaf Team Member Benefits

Free lift pass for skiing and/or riding (at all Boyne Resorts)
Eligible for medical/dental/vision insurances and 401K benefits
Discounts at resort F&B and retail locations, discounted ski/snowboard lessons and rentals
Access to Nordic trails at our Outdoor Center location
Access to mid-week golf rounds at our nationally ranked course
Full-time year-round team members are also eligible to earn paid time off

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