Lifecycle Marketing Manager (Email & SMS)

Location:

Remote
Type:

Full-time
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.
Key Responsibilities:

Own the day-to-day strategy and execution of our

email and SMS marketing programs , focused получаетие, cross-sell, churn prevention, referral, and winback.
Collaborate with the

Director of Lifecycle Marketing

to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
Create

clear, strategic briefs

for copywriting and design teams to deliver engaging lifecycle content.
Monitor and analyze

key performance metrics

(open rates, CTRs, CVR, churn, etc.) and deliver

weekly reports

with actionable insights.
Lead

A/B testing and ongoing optimization —testing aansprak send times, frequencies, copy, creative, CTAs, segmentation, and more.
Refine

customer segmentation and journey mapping

to tailor messaging for key audience groups.
Develop and execute

list growth strategies

for both email and SMS, leveraging high-impact acquisition tactics.
Ensure

timely, accurate, and high-quality deployments , with strong attention to compliance, segmentation, and user experience.
Stay up to date on

industry trends , compliance‭ regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.
What We’re Looking For:

2+ years

of experience in lifecycle marketing, email/SMS marketing, or retention marketing.
Hands‑on experience with platforms like

Klaviyo ,

Postscript , or

Attentive .
Prior experience in

DTC subscription‑based businessesინი> is a strong plus.
Deep understanding of

segmentation ,

personalization , and

marketing automation .
Analytical mindset—you know how to turn data into decisions.
Excellent

project management

skills and the ability to work cross‑functionally under tight timelines.
Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life.

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