Lifecycle Marketing Manager (Email & SMS)

A founder-led, profitable consumer health and wellness brand. Subscription-driven, 85%+ DTC, self-funded, fully remote. Direct-response marketers run it and the funnel shows it. Retention is the next lever, and this seat owns it.

Compensation

$50-$60K USD base + quarterly bonus

The role
You own email and SMS end to end: strategy, flows, campaigns, testing, reporting. Not a campaign-sender seat. You'll work with growth, creative, and product to move retention, subscription rate, and LTV, and you'll be the person the founders ask when they want to know why churn moved.

What you'll own

The email and SMS calendar: campaigns and automated flows

Every Klaviyo flow (welcome, browse, cart, post-purchase, upsell, winback, subscription, sunset) and SMS automations (Postscript preferred)

Retention strategy: segmentation, personalization, subscription and repeat-purchase initiatives

The testing roadmap: subject lines, offers, timing, segments, creative, landers

Reporting: lifecycle performance, cohort behaviour, what to do next

Who you are

3+ years in lifecycle or email marketing for a DTC brand, hands-on in Klaviyo

You've run SMS (Postscript, Attentive) and worked a subscription business

You've managed a large list and know what segmentation actually does to revenue

Analytical by default; you talk in revenue per recipient, flow revenue, churn, LTV

Comfortable owning strategy and doing the execution yourself

You've run structured A/B tests and can name what won and why

Who you are not

You've only run campaigns; someone else built the flows

Your CRM is Salesforce, HubSpot, or Braze at an enterprise, not Klaviyo at a DTC brand

You need a brief for everything

Nice to have
Consumer health, wellness, or beauty. Cohort and retention analytics. AI tools in your workflow.

First 90 days
Take over email and SMS. Audit and re-prioritize the flows. Ship a testing roadmap. Move subscription rate and repeat purchase. Put reporting in front of the founders that they actually read.

KPIs
Email and SMS revenue (flow and campaign), repeat purchase rate, subscription rate, LTV, churn, revenue per recipient, list growth, unsubscribe rate.

What we bring

A profitable subscription brand with a real list and a working funnel

Founders who are DR marketers and know what good lifecycle looks like

Full ownership of the channel, US hours, fully remote

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