VP of Marketing
Location: San Francisco Bay Area preferred or Remote Reports to: CEO
About Petit Pot
Petit Pot is reinventing refrigerated desserts with simple, high-quality ingredients and an obsession for taste, texture, and quality. We make French-inspired, indulgent, extra-creamy desserts, from crème brûlée to rice pudding, chocolate pudding, and our new protein range, crafted for consumers who want real food, made with real ingredients, great taste, and a little everyday magic.
About the Role
As we continue to expand, The VP of Marketing will shape and scale Petit Pot’s brand vision across every stage of the consumer journey, from awareness and trial to conversion, loyalty, and in-store velocity.
This leader will combine strategic thinking with strong execution, turning consumer insights into effective marketing programs, innovation launches, and growth initiatives. The role will also oversee agency partnerships, brand storytelling, and team leadership, while working closely with Sales, R&D, Finance, and Operations to support profitable growth.
This is more than a marketing leadership role. It is a brand-building opportunity for someone who wants to help define how a differentiated refrigerated indulgence brand becomes a household name.
Key Responsibilities
Consumer Insights
• Use consumer research to identify insights about the category, the brand, purchase triggers, and barriers.
• Apply those insights to sharpen brand strategy and voice, and to guide innovation and renovation plans.
• Build a disciplined test-and-learn approach across messaging, packaging, claims, shopper activation, and channel-specific marketing.
Brand DNA & Strategy
• Challenge and sharpen Petit Pot’s brand strategy to build a distinctive identity that supports growth.
• Develop a brand voice that is premium, playful, warm, and unmistakably Petit Pot.
• Bring the brand to life through distinctive storytelling across consumers, shoppers, and retail touchpoints.
• Build clear brand architecture across core portfolio, protein platform, and future innovations.
Campaign Development & Execution
• Develop and execute impactful marketing plans across retail, club, online, and emerging channels.
• Drive awareness, trial, and repeat through a mix of brand-building and performance marketing initiatives.
• Partner with Sales to connect marketing investment to distribution growth, velocity, and retailer priorities.
Community & Influencer Marketing
· Lead the creation of integrated content across organic, paid, retail, PR, social, and in-store touchpoints.
· Lead social strategy with a clear point of view on how Petit Pot should show up across key platforms.
· Drive word-of-mouth with partnerships with creators, influencers and brand collaborations.
Innovation & Renovation
· Leverage consumer insights and market opportunities to build a renovation/innovation pipeline.
· Partner with R&D and Sales to monitor the product roadmap from design to successful launch.
· Build launch plans that translate new item placement into repeat purchase and sustainable velocity.
Team & Business Partners
· Build an enthusiastic high-performing team with the right experience, capabilities and culture.
· Develop a network of experienced agencies and contractors supporting the marketing team agenda.
· Operate cross-functionally with openness and rigor to ensure an aligned and timely execution.
· Manage the marketing budget with discipline, clarity, and measurable goals.
Qualifications & Experience
· 10 to 15 years of CPG marketing experience, ideally in refrigerated indulgence.
· Experience in both established CPG environments and emerging food brands preferred.
· In-depth knowledge of brand strategy, storytelling, campaign planning, and execution.
· Proven track record translating brand strategy into measurable consumer and retail growth.
· Experience executing omnichannel strategy across Grocery, Mass, Club, and emerging channels.
· Experience with shopper marketing, social, retail media, influencer marketing, partnerships, and PR.
· Analytical mindset with experience using consumer insights, retail data, and brand health metrics.
· Senior enough to set the strategy, practical enough to make the work happen.
Who You Are
· Strategic and hands-on: You can define the brand platform and still improve the retail sell-in deck, launch brief, or creative execution.
· Consumer-led and commercially sharp: You care about the consumer, but you know marketing must drive trial, velocity, and repeat purchase.
· Brand builder: You know how to make a brand feel distinctive, consistent, and emotionally relevant without losing commercial discipline.
· Data-informed and practical: You use insights and metrics to make better decisions, while keeping momentum in a fast-moving environment.
· Collaborative leader: You work well with Sales, R&D, Finance, Operations, agencies, and founders.
· Builder: You enjoy creating systems, teams, processes, and marketing muscle that can scale.
Why Join Petit Pot?
· Empowered leadership role scaling a fast-growing refrigerated indulgence brand.
· Opportunity to build a unique and inspiring brand with strong traction and clear product-market fit.
· Partnering directly with the founder, CEO and leadership team, with plenty of room to grow.
· Open and ambitious team with a passion for product taste and quality.
· $170,000–$200,000 base salary, plus performance bonus, benefits and equity.