Program Manager - Digital Marketing Ops
NY City, NY/Manhattan, NY (Hybrid)
15 Years’ Experience
Job Description:
- 15 years of Experience in Digital marketing processes
- Manage the implementation execution tracking measurement and monitoring of marketing campaigns
- Automation within marketing services to reduce cost identify optimization and streamline business process
- Experience with DWBI tools in the areas of Digital Dashboards Data Mining and Reporting projects
- Experience in enterprise marketing management tools like SFMC Marketo, Digital Asset Management, Google Analytics, Gamma, Adobe Campaigns and Adobe Analytics
- Experience front ending and setting up campaign related process
- Build marketing services capabilities
Job Responsibilities
- Programs manage to Deliver Adobe Experience Manager Sites and Assets capabilities globally Experience in delivering Adobe Campaigns Marketo SFMC campaigns
- Experience in Adobe platform well to estimate and plan projects
- Knowledge of scrum framework
- Lead all aspects of project planning documentation development of success criteria outcomes measurement and the successful handoff of projects through effective communication
- Prepare budget and resource plans
- Ability to manage senior client stakeholders and development new relationships for account mining
- Guide teams to develop technology assets accelerators to drive delivery efficiency
- Coordinate the use of appropriate tools and techniques to guarantee the progress of the project and changes to the scope and schedule
- Attract talent and build strong technology implementation teams
- Excellent communication team management skills interpersonal skills
- Identify and communicate with the customer for any new business opportunities
- Responsible for automating operational activities adopting lean mythologies and performance optimization
Skills
Mandatory Skills : Stakeholder Management, Benefits Management, Pursuit/ Proposal Management, Risk/Crisis Management, Project Governance, Account Management & Mining