Field Marketing Manager

Aera Technology is a pioneer in the growing category of Decision Intelligence Platforms and a Leader in the

Gartner® Magic Quadrant™

for 2026 - the technology to digitize, augment, and automate decision-making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best-known brands in the world make smarter, faster decisions.

Privately-held and VC-funded, we have a global team of over 400 Aeranauts - and we're growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable.

We are looking for an energetic, data-driven, and commercially minded

Field Marketing Manager

to plan and execute marketing programs that generate pipeline and accelerate revenue across global markets. This is a hands-on, high-impact role that sits at the intersection of marketing and sales - requiring someone who is equally comfortable building an event strategy as they are analyzing campaign performance and partnering with regional sales teams to drive results.

You will own the planning and execution of field marketing programs across our global field organization, working closely with sales, demand generation, and partner teams to deliver integrated, regionally relevant campaigns and events. This role reports to the Snr Field Marketing Manager and is a critical contributor to Aera's global go-to-market engine.

The ideal candidate will be based in the SF Bay Area, and able to be in office 3-4 days per week.

Responsibilities:

Field Programs & Events
Plan, manage, and execute a

global calendar of field marketing programs , including hosted events, third-party conferences, executive roundtables, customer dinners, and virtual events.
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Own events end-to-end - from

strategy, logistics, and vendor management

through to on-site execution, follow-up, and ROI reporting.
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Partner with regional sales teams to

identify and prioritize field program opportunities

that align with pipeline goals and account-based strategies.
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Coordinate with the

partner and alliances team

to develop co-marketing events and joint field programs with strategic partners.
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Manage

event budgets

across multiple programs simultaneously, ensuring spend is tracked, optimized, and reported accurately.
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Evaluate and recommend

new event formats and engagement opportunities

that align with how our target buyers want to engage.
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Campaign Execution & Pipeline Generation
Develop and execute

integrated field marketing campaigns

- spanning events, digital, direct mail, and content - that generate net-new pipeline and accelerate existing opportunities.
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Work closely with

demand generation and marketing operations

teams to ensure field programs are properly tracked, attributed, and optimized within the marketing tech stack.
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Partner with

business development representatives (BDRs) and client partners / account executives

to ensure strong pre- and post-event follow-up that converts marketing activity into a qualified pipeline.
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Support

account-based marketing (ABM) initiatives

by developing targeted field plays for key accounts and strategic verticals.
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Leverage

marketing automation and CRM tools

(e.g., HubSpot, Salesforce) to manage campaign execution, lead flow, and performance tracking.
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Sponsorships & Flagship Events
Manage Aera's participation in

global sponsorships and third-party industry events , including major analyst firm events such as Gartner conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.
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Play a key supporting role in the planning and execution of

AeraHub , Aera's annual customer and partner conference, owning defined workstreams from pre-event planning through on-site execution and post-event follow-up.
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Coordinate with internal stakeholders - including product, sales, and executive leadership - to ensure sponsorship and flagship event activations are

strategically aligned and well-represented .
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Track and report on

sponsorship ROI and event outcomes , including pipeline generated, brand visibility, and attendee engagement.
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Reporting & Optimization
Track and report on

field marketing program performance , including pipeline generated, pipeline influenced, event ROI, and attendee engagement metrics.
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Provide regular

reporting and insights

to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization.
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Maintain a clear view of

field marketing contribution to pipeline

across regions, identifying trends and areas for improvement.
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About You:

3-5 years of experience in

field marketing, demand generation, or event marketing , preferably in a B2B SaaS or enterprise technology environment.
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Proven track record of

planning and executing field marketing programs

- both in-person and virtual - that contribute measurably to pipeline.
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Experience working closely with

sales teams

and a strong understanding of how field marketing supports the sales cycle.
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Strong

project management skills

with the ability to manage multiple programs, vendors, and stakeholders across global time zones simultaneously.
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Experience managing

marketing budgets

and tracking spend across multiple programs.
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Familiarity with

marketing automation and CRM platforms

(e.g., Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data.
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Excellent written and verbal communication skills, with the ability to collaborate effectively across

global, cross-functional teams .
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Proficiency with

AI tools

to accelerate campaign planning, content, and reporting workflows is a plus.
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Will require some travel to key events globally.
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Nice to Have

Experience executing

global or multi-regional field marketing programs , with an understanding of how to adapt programs for different markets and cultural contexts.
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Familiarity with

account-based marketing (ABM)

strategies and tools (e.g., Demandbase, 6sense).
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Experience working with

channel or alliance partners

on co-marketing programs.
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Background in marketing

AI, data, or enterprise software

solutions to operations, supply chain, or finance personas.
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Experience working in a

high-growth, VC-backed

technology company.
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$130,000 - $140,000 a year

Compensation for this position consists of a maximum $140,000 salary + meaningful equity.

Actual compensation offered will vary based on a number of factors including prior experience and location. Equity value is subject to company valuation and vesting requirements.

If you share our passion for building a sustainable, intelligent, and efficient world, you're in the right place. Established in 2017 and headquartered in Mountain View, California, we're a series C start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia). So join us, and let's build this!

Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Aera Technology respects the privacy of your data. Please take the time to read our Candidate Privacy Notice, available here.

Benefits:

At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You'll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, generous parental leave, and much more. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you're working from the office, you'll also have access to a fully-stocked kitchen with a selection of snacks and beverages.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.