Digital Producer Job at University of Wisconsin in Madison

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Job Category:

Academic Staff
Employment Type:

Regular
Job Profile:

Digital Producer
Job Summary:

The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast-paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student-athletes while supporting the department’s mission to engage, inspire, and unite through sport.
Responsibilities:

Conceptualize, shoot, edit, and produce engaging short- and long-form video content for Wisconsin Athletics's digital platforms
Create content that supports social media, marketing, recruiting, ticketing, and development efforts
Capture live events and produce timely content for social media
Collaborate with internal teams to ensure consistent brand voice and visual identity
Contribute to various video projects across departments
Support the development of content strategy and campaign planning
Produce videoboard content to enhance the in-venue gameday experience
Stay current with trends in digital media, social platforms, and fan engagement strategies
Key Job Responsibilities:

Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects
Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships
Participates in the development and conceptualization of strategies for one or many identified digital platforms
Trains staff on digital concepts, strategies, and techniques
Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements
Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs
Department:

Wisconsin Athletics, Brand Marketing
Compensation:

The minimum starting salary will be $52,000, but is negotiable depending on qualifications and experience. There may be flexibility for highly qualified candidates.
Benefits:

Generous vacation, holidays, and paid time off
Competitive insurances and savings accounts; retirement benefits
Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass
Required Qualifications:

Minimum 3 years of experience successfully working in a creative production environment
Minimum 3 years of experience in developing creative social content that has driven engagement and results
Proficient knowledge of video editing/production and videography
Demonstrated experience creating platform specific video content
Basic understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and their communities work, including emerging platforms
Ability to meet deadlines in a fast-paced, dynamic environment
Proven ability to collaborate with other content creators and stakeholders
Creative and strategic in nature with the ability to think outside the box and articulate "big ideas"
Preferred Qualifications:

Experience in sports industry, ideally in college athletics
Experience with motion graphics creation
Education:

Bachelor's degree preferred
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

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