Media Research Manager

Manager, Campaign Insights
Four‑year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field.

Qualifications

Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm.

Experience with syndicated and/or custom brand impact and attribution partners (Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, etc.).

General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging.

Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners and crosstabs.

Proficiency in Microsoft Word, PowerPoint and expert in Microsoft Excel (formatting, charts/graphs, pivot tables, formulas); data processing skills a plus.

Proven data analysis, interpretation and visualization skills.

Desired Characteristics

Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider.

Strategic thinker with a deep interest in media, analytics and/or marketing.

Story‑driven problem solver able to interpret and visualize data with client needs in mind.

Highly organized and detail‑oriented, with the ability to set priorities, handle multiple projects, and meet tight deadlines.

Strong communication skills, both oral and written.

Ability to work independently and as part of a team.

Curious, resourceful and motivated.

Open‑minded and able to incorporate feedback and learnings into future projects.

Responsibilities
The Advertising & Partnerships Insights & Measurement team is seeking a manager (full‑time contractor) to join our growing Campaign Insights team. The role supports the development, execution and delivery of cross‑funnel campaign measurement across linear, digital and social platforms, and key tentpole events such as NBC 100, Thanksgiving Day Parade, NFL Sunday Night Football, NBA & FIFA World Cup.

Key responsibilities include:

Pull data from research tools, dashboards and vendor data files to gather insights about campaign performance.

Create presentations communicating campaign results, insights and recommendations in visually compelling formats.

Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines.

Support supervisor and the broader Impact team on key Sales priorities and initiatives.

Manage, train, and motivate onboarding analysts.

Collaborate across the Insights & Measurement team to complete measurement projects and answer measurement questions from internal and external stakeholders.

Additional duties may involve working closely with clients and agencies to measure the effectiveness of advertiser campaigns and sponsorships across brands, content, platforms, and properties.

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